There’s no place like Wellington too
Just as Tourism Australia releases its ‘There’s nothing like Australia’ campaign via DDB Sydney, Wellington Tourism, via Clemenger BBDO, Wellington, has just come out with a similar line for their new campaign, which will be targeting potential overseas visitors, including Australians. Let’s hope this isn’t a case of ‘Loose lips sink ships’.
ECD: Philip Andrew
CD: Paul Nagy
Creatives: Anne Boothroyd & Brigid Alkema
Agency Producer: Marty Collins & Marty Gray
Account Director: Jill Dewes
Production Company: Yukfoo Animation Studios
Production Company Producer: Glen Real
Director: Bernie Roux
Editor/Post Production: Theo Veltman
Art Director: Simon Oosterdijk
Construction and Rigging: Cameron Chittock
Lead Sewing: Sarah Bailey-Harper, Paula Collier
Sewing Team: Paloma Johnson, Doris Neuhold, Sophie Ham, Bev Goodwin, Ryan Kothe
Music Studio: Liquid Studios
Composer: Peter van der Fluit
Sound Engineer: Craig Matuschka
15 Comments
I’ve worked on a few tourism campaigns and almost all of them had briefs like “There’s not place like here.”
Another bullet for planners.
Surprisingly boring
Love it! It’ll work wonders! There’s no place like home!
The phrase “no place” is better than “nothing”.
A cheese sandwich is better than nothing.
Nothing is better than pure happiness.
A cheese sandwich is better than pure happiness.
hillarious
A lot better than Australia’s look like everyone else attempt.
Grow a nut Australia!
Sorry if this sounds abrupt but this is a total waste of money. I know Wellington and Sydney closely and trying to attract Sydneysiders to Wellington is pointless – they would simply not be interested.
The only Sydneysiders interested in Wellington would be aging ad creatives looking for a nice, cosy gig.
The reference to Wellington’s proximity to great vineyards was laughable; Sydneysiders have Victoria, Newcastle and even Tassie nearby. All these places have more vineyards than Asia does Bhuddist temples. Further, Wairarapa might be closeby but it’s not easy to get to. Unless you’re Lance Armstrong looking to prepare to conquer hill climbs for the Tour De France a trip over the Rimutakas is not so pleasant.
The low rent claymation production is very questionable. It does not show Wellington in its best light.
Clems in Wellington have done some quality work in recent years but this is a weak strategy, weak concept and weak execution.
The client needs to wake up and realise the only way to get Sydneysiders to Wellington would be for a specific event, meaning an ad like this is a waste of money.
Surely 9:55 is from DDB – a lot of effort went in there.
I think it’s fair to say this is not the best work coming out of Clemengers Wellington. The dark ads they did for Earth Hour are great. This is not.
But at a fraction of the budget I’m sure, they’ve done a far better job than the Australian effort.
9.55 if you think this work is a waste of money how would you describe the latest folly from Australia? Or are you the one who actually, (amazing I know), approved the direction?
Two years and a massive budget. Better they stick to print ads appearing in the Manly local perhaps.
6:01pm, 3:19pm. I was judging the work purely on its merits – not what other agencies have done.
Trying to get Sydneysiders to visit Wellington is a bad idea. Fitting then that the work they got from Clems was also a bad idea.
Showing Wellington in some shitty acid trip/claymation type thing was lame. Feels like an adschool project done over a weekend.
Once again, a technique heavy / idea light ad. Is Clems jumping the shark?
9.55
Why do you think this is aimed at ‘Sydneysiders’?
And who the fuck calls them that apart from yourself?
11:51pm. You do have a point.
The press release says this campaign ‘will be targeting potential overseas visitors, including Australians’. I guess when I think of Australia I just think of Sydney.
Sometimes I call the people there ‘Sydneysiders’ other times I call them ‘wanky tools that take themselves far too seriously’….just depends.
But, regardless, this work is still weak and does nothing for Wellington as a brand.
Anonymous said:
Once again, a technique heavy / idea light ad.
‘Idea light’? This would have to be the understatement of 2010.
This is very timely.
In other parts of this blog, comments have spewed forth accusing all and sundry of blatant theft and plagiarism.
Sure there’s a lot of theft about. Sure there’s plagiarism. (We’re not called copywriters for nothing.)
But much of it is just coincidence. Much of it is accidental.
And it isn’t just bland “first thought” strategies (like these tourism ones) that end up with near identical concepts.
It’s just the nature of having hundreds of agencies in hundreds of countries writing thousands of ads for zillions of products for over a hundred years.
its a great ad, don’t care what all these retard “admen” have to say about it.
I think it’s time people in the ad industry started focussing on their own professional development and ideas as opposed to continually slating everything and anything around them. Time to start being productive by perhaps mentoring if you feel you are up top the task (9.55). Being negative is a true waste of valuable time and energy.