Tinning exits Marketforce Perth; DDB’s Lennox and Green to return as joint creative directors
CB WA Exclusive – Marketforce Perth and creative director Andrew Tinning (left) have parted company, with Tinning having already left the agency.
Former Marketforce creatives Pat Lennox and Ben Green – currently at DDB Melbourne – will return to the agency as joint CDs, commencing in January next year.
Marketforce chairman John Driscoll said Tinning’s departure marked an amicable and mutually agreed parting of the ways and came as part of a major restructuring and repositioning of the agency: “We are of course sad to see Andrew go and thank him for both thecreative leadership he’s shown and the success he’s helped us achievein his time with Marketforce.”
During his six years with the agency, Tinning has led Marketforce to aperiod of creative dominance locally. He said he left the agency ongood terms, with pride in its achievements and his part in them: “After this many years in the game, one thing I understand is the reality of business and the challenges that Marketforce, along with many other agencies, are facing in the current climate.
“Marketforce is a great brand with an impressive history and a bright future and I wish them nothing but good luck as they reshape, redefine and rebuild over the coming year. During my time at the agency, I’ve worked with some top people and made some wonderful friends who I will never forget. And needless to say I’m proud of my contribution to what has been widely acknowledged as the most successful creative period in the company’s 35 year history.
“Over the coming weeks, I’ll be taking some much needed time out to play with my new chickens,tend to my much neglected garden and carefully plan my next move – wherever, whatever and whenever it may be.”
The move comes after the most tumultuous year in Marketforce’sthirty-six year history, culminating with the loss of cornerstoneclient Lotterywest in September.
Driscoll said that while Tinning would be missed, the agency’s creativeand management teams were engaged and excited about launching into thecompany’s next chapter and building on the success of the past 35 years.
“What we have been working towards in recent months is a refreshed,reinvigorated, agile, passionate and driven agency. The appointments ofRick Multari as Director of Client Services and Nicole Walton asDirector of Strategic Planning have been key planks in that strategyand have already made an enormous difference to our business. With theaddition of Ben and Patrick to head up our creative in the New Year, webelieve we have put together a team that represents the best theindustry has to offer.”
Green and Lennox, who both started their careers with Marketforce,return to the agency after a highly successful six years working theeastern states, most recently with DDB in Melbourne. They have workedon campaigns for Domino’s Pizza, Origin Energy, Target, Heinz, K-martand the rebranding of Coles Supermarkets.
They were amongst Perth most highly regarded creatives when they leftin 2004, with Green ranked no. 5 in the CB WA Creative Rankings that year.
27 Comments
Well deserved Pat and Beans
So I’m led to believe Coles is been taken back in house. Does that mean that the account has: a:Left DDB? b: Left Ted? c: Left both?
It’s the great unsaid, why doesn’t somebody just come clean?
Come home youth. We need you back. These half wit pommy cds are forcing us to make spots that look like they are shot in Brussels so the fuckers can apply for cd gigs in at some half baked knobby agency in Portugal or Poland. Wankers. I say send them all to a retail agency in Pontefract. Come home Tinning all is all forgiven.
Well done Pat and Beans. Sad to see you leave Melbourne though.
Well done P-Man! Victoria will never be the same again…
One hell of a nice guy. Any chance we’ll see you back in NZ? The pandas are on me.
Good luck Pat and Ben. Big shoes to fill.
Great work Pman & Beans. Definitely well deserved! Looking forward to seeing some more great work coming out of Marketforce
What’s that sound? Aha, it’s the sound of Perth’s creative reputation fading into oblivion.
Awesome Pman and Beans, reminds us of an old Pet Shop Boys favourite…
“Together we will love the beach, together we will learn and teach.
Together change our pace of life, together we will work and strive.
I love you, I know you love me; I want you happy and carefree”
A good move for any creative relationship.
All the best.
Melbourne’s loss is Perth’s gain. Well deserved Patty, you’ll be missed!
Well done P-Man & Beans… Going to miss you guys though!
Congrats PMan & Beans! Sad to see you two leaving Melbourne. Como park regulars will be shattered, PMan.
Cheers,
Jay
Hey 3:34 Pat and Ben have picked up at every major award show internationally and locally. Plus they’re good, modest dudes who wouldn’t trumpet it themselves, go back to playing your own trumpet… solo.
A creative director and doer.
Congratulations Andrew on six years of consistently great work.
Hey Pat and Beans,
Good on you – a great gig. You deserve it. Melbs will miss you!!!
xxx
Better brush up on your realestate boys I hear that’s all they have left at mf-no wonder Mr.T has left the building!
ON
YA
SSSSSSSSSSSHOCKS
A two for the price of one deal-pretty fitting for what is fast becoming the biggest retail shop in town.
10:20 with Pat and Ben headed there it’s sure to become the biggest hot-shop in town. Damn smart dudes and nice guys to match! Best of luck Pman & Beans
So what’s the deal with Coles then?
yeah,
what IS the deal with Coles?
Micro-wave.
11.54 you’re damn so not smart. seriously there is nothing left for these guys to work on at MF and that was when I Left a few months ago- apparently its only gotten worse since.
If they think a lick of paint and a good middle weight team will turn it around they’re kidding themselves-the rot is well set in and it’s over
Identifying 4.50am won’t be that difficult. Given that they left in the last few months that narrows it to about 77 possible ex-MF employees
4.50am strueth that’s a bit harsh! I doubt you worked at the Force recently sounds like youre just stirring the pot. Times are tough at 1314 Hay street but its far from over rover. There are some great people left in the creative department and with their support Ben and Patrick will get the job done. Good luck to you boys,take your time,look after your people and the opportunities will come knocking once again
All the best Patty. Missed you like two cars in the night…I’m back, you’re gone.