Tipsy hostess tests Corelle dinnerware’s break resistance in new campaign via McCann Sydney
McCann Sydney has launched an online campaign for break-resistant dinnerware brand Corelle, starring a reliably clumsy dinner party diva known as Tiffany, the Tipsy Hostess.
Aptly (self)described as the “Guru who’s had a few”, she’s well versed in the unpredictable elements of the dinner party social scene.
At the centre of the campaign are three online short films in which dinner party enthusiast Tiffany puts Corelle plates to the test is a series of dramatic dinner party scenarios, including run-ins with a quarreling pair of newlyweds and a passive aggressive Jack Russell-loving divorcee.
The films colourfully demonstrate that the break-resistant Corelle dinnerware, long known for surviving physical torture tests, can actually come in handy when it comes to surviving perilous social situations as well.
Says Dejan Rasic, ECD, McCann Sydney: “Aussies like getting tipsy at dinner parties. So they need break-resistant plates. That’s the simple thought behind the Tipsy Hostess campaign.”
Says Jack Wall, creative, McCann Sydney: “This is generally the part where everyone usually says, ‘We were lucky enough to have an enthusiastic, patient and most importantly pretty bloody brave client…’ but in this case, it was actually true. We got doubly lucky with our director JJ McElroy, too.”
Says Nicki Antico, marketing manager, World Kitchen Australia: “With the launch of the Tipsy Hostess campaign, we are excited to showcase the Corelle range of break-resistant dinnerware in a fun and edgy way. It’s bringing the functional strengths and understated elegance of the dinnerware to a new audience.”
McCANN
Executive Creative Director: Dejan Rasic
Creative Director: Kieran Flanagan & Nick Levey
Copywriter: Jack Wall
Art Director: Laura Brown
Designer: Davide Albanese
Head of TV: Colin Tuohy
Senior Producer: Penny Brown
Head of Planning: Karl Bates
Planner: Guy Marshall
Head of Digital: Bradley Moore
Head of Social: Jeremy Carreon
General Manager: Nicole Gardner
Account Manager: Dan Larcombe
Production Company: Rabbit Content
Director: Jesse James McElroy
Editor: Jesse James McElroy
Producers: Lucas Jenner & Alex Hay
Post Production: White Chocolate
Recording Studio: Rumble
Sound Engineer: Anthony Ashton
Producer: Michael Gie
Casting: Toni Higginbotham
10 Comments
To all involved congrats – brilliant campaign and great integration into social.
fucking gold
Loving when she spits back the wine… Classic.
Great campaign…good to see a client willing to use a bit of (real) humour…
Good stuff JMac…
Great copy
The agency sycophants are on the astroturfing early today.
The focus is far too much on the characters and not enough on the product benefit.
It’s going to suffer big-time if it’s cut down to a 30.
@Bear go back to the woods, these are really entertaining, well cast, well acted and say as much about Corelle as there is to say.
Irritating. Just want to slap that woman.
And the crockery looks cheap and nasty.
Look, it’s pretty good. The idea is interesting, but the spots are over-written as ads and underwritten as ‘content’. Coulda been great, but not quite.