Tooheys Extra Dry encourages Aussies to refresh their taste in latest campaign via Host/Havas
January 22 2018, 2:07 pm | | 5 Comments
Tooheys Extra Dry (TED) has launched a new campaign via Host/Havas promoting its refreshed taste.
TED hadn’t refreshed the taste of its beer since it first launched in 1994. And while it may have been known for the ‘Clean Crisp Taste’ in the 90s, the truth is it had become a pretty stale choice.
When the time came to announce that TED had finally refreshed its taste, TED wanted to use the beer as a symbol of hope. Hope to all the mates out there who also needed a little refresh.
5 Comments
Good idea. Poor execution. 6/10.
I was working on ‘Powerfully refreshing’ for Carlton Cold back in the nineties.
It’s the fall back position for any planner or client with limited imagination.
And it’s been done SO MANY TIMES.
Any liquid, by its very nature, is refreshing.
FIND A BETTER PROPOSITION YOU LAZY BASTARDS.
I like this, not overdone and it’s entertaining. It’ll be liked by the people that actually buy or would consider buying the beer.
Please stop asking me to view the ad when I need Pro Membership to do so. Without it all I get is a still frame.
Hi Phil, you don’t have to be a PRO member to view this ad. It sounds like you are missing the Flash plug-in. Make sure you enable it on your browser. Feel free to email me at ricki@campaignbrief.com and I can give you instructions if you want. Cheers, Ricki.