Top spot: A Christmas calamity at Sainsbury’s
November 20 2015, 11:52 am | | 2 Comments
Presenting the new Sainsbury’s Christmas Advert. Mog sets off a chain of unfortunate events which almost ruin Christmas for the Thomas family. Can she pull it all back to save the day? This year, we worked in partnership with HarperCollins Children’s Books and world renowned author and illustrator Judith Kerr to create a Christmas story based on her much loved character Mog. We hope that families will come together this Christmas to enjoy this very special story #ChristmasIsForSharing. Agency: AMV BBDO, London.
2 Comments
This really does put the Myer Christmas drivel in context, doesn’t it?
Entertain them, be timely, relevant, interesting, and if at all possible, funny.
All boxes ticked.
Interesting Myer also traveled to the UK to get such a B-Grade result (and here, I blame the lazy writing, not Aardman).
It’s almost enough to make me look forward to Christmas. And I don’t even like cats.