Toyota Prado proves luxury can go anywhere in new campaign via Saatchi & Saatchi, Sydney
Saatchi & Saatchi Sydney has released an integrated campaign to launch the new Toyota Prado.
The launch campaign demonstrates that, with the new Prado, luxury no longer has a fixed address. Whether it’s conquering the steepest of mountains or navigating the roughest of landscapes, absolute luxury can now go anywhere.
Says Mike Spirkovski, chief creative officer, Saatchi & Saatchi Australia: “There’s nothing like experiencing the best of everything: going anywhere you want and doing it all in an incredibly tough and luxurious Toyota Prado.”
The launch campaign, directed by Tom Noakes from Scoundrel, will be rolled out across a suite of TV spots supported in social, outdoor and digital.
Client – Toyota Motor Corporation Australia
Divisional Manager, National Marketing – Wayne Gabriel
Corporate Manager, Brand Management & Communications – Yolande Waldock
Manager, Marketing Communications, Commercial Vehicles & SUVs – Hannah Roy
Creative Agency – Saatchi & Saatchi Sydney
Production Company – Scoundrel
Post – White Chocolate
Sound Design – SongZu
25 Comments
Its the Saatchi & Saatchi London Visa running man ad…at least rip off another agency’s work, not your own. https://www.youtube.com/watch?time_continue=35&v=ZzHHFmnQxxU
OMG.
There we were thinking the xmas campaigns that are out were a joke….then this surprise parcel rolled in. Holy god – what, who let this out?
Oh what a howler!
Nice work Tom! Looks amazing.
Good fun. Better than most of the other shite sloshing about at the moment.
pretty good
You know it’s bad as no one at Saatchi put their name on the creds. Just the client. Watch for when Mike Rebelo adds his name, you know it good.
Sheesh, that’s so close to the old Visa spot.
You can see how the meeting went. We’ve got this idea, let’s just show you a bit of reference first *plays Visa ad. Now imagine that but instead he’s in a car. And that’s how we roll here at Saatchi.
For those playing at home – https://www.youtube.com/watch?v=ZzHHFmnQxxU
This ad is so good it picked up awards 5 years ago… Back when it was for Visa.
As an attorney of law technically what they did is not illegal. As Saatchi made the original ad they have every right to use that same ad for other brands around the network time and time again. I’m sure we’ll see this rebranded for St George in 2019.
Doesn’t make sense to me. Why do they focus on the car so much when they’re making an ad for credit cards?
This is a great idea, executed beautifully and so much better than any other automotive ads on air at the moment. You guys need to calm down and take a look at your own crappy concepts, they’re probably very similar to something that ran 10 years ago in another country too.
So much hate! It’s a good polished ad.
They are good at lifting other peoples ideas….
“Pizza ..pizza”
best ad on TV at moment.
Yeh best ad on TV at the moment and 5 years ago.
Also reckon the Aldi one is probably taking the cake at the moment… it’s got that, how the French say ‘originality’
Lovely spot. Beautifully executed.
Yeh fair enough I reckon. If your agency isn’t going to let you enter award shows you may as well just use some ideas that have already won.
Okay, I just saw the visa ad and yes, it’d be pretty hard to argue Toyota’s one wasn’t a rehash of Visa’s idea. They’re the same.
But the only people who’d know this (or care about it) are those in the ad industry.
To everyone else, it’s a good ad.
Okay, I just saw the original “Mona Lisa” and yes, it’d be pretty hard to argue the copy in the Redfern gallery wasn’t a rehash of Da Vinci’s idea. They’re the same.
But the only people who’d know this (or care about it) are those in the art industry.
To everyone else, it’s a good painting.
Idiot.
Nothing’s new anymore including the comments from a bunch of bell ends that couldn’t write an ad as good this if they’d tried.
And yes, I realise I too I am a bell end for adding a comment.
Great ad. Different. Clever. Who would know of that soundtrack let alone match it brilliantly to a car ad! !
Clever and uniquely imaginative artistic. Pleasure to watch instead of switching off….
Only point is bloke walks like a pansy at end instead of man walk !!
Can anyone tell me the name of the actor (it’s driving me crazy!) I remember his face but forgot his name???
I would like to know the name of the actor in the Toyota Prado 2018 ad please.
What is the name of the actor in the ad
What is the actors name please