#TurnOffToTurnOn: Durex makes a global wake- up call to switch off and reconnect for Earth Hour
This is a global wake-up call from Durex. It’s time for tech lovers to switch off and reconnect for Earth Hour 2014, this Saturday March 29th at 8.30pm.
The spot, created by TMW London, aims to drive social interaction with the #TurnOffToTurnOn activity which will run across 56 markets.
Says Ukonwa Ojo, global marketing manager: “Durex believes nothing should get in the way of great sex but our growing obsession with phones, laptops, TVs and Tablets isn’t bringing us closer together, it’s pushing us apart. So for us working with Earth Hour is a perfect campaign fit to get across that message, let’s all turn off to turn on.”
Agency: TMW
Chief Creative Officer: Gareth James
Associate Creative Directors: Tom Harman and George Bell
Art director: Marcus Aitman
Copywriter: Laura Parker
Designer: Bea Maggipinto
Creative Artworker: Gavin Day
Planner: Mike Phillips
Senior Account Director: Michael Wells
Project Manager: Marlen Lutter / Jonny Hough
Community Managers: Sophie Mindell / Caroline O’Donoghue
Agency producer: Millie Graham-Campbell
Production company: Mind’s Eye
Director: Charlie Phillips
Producer: Max Yeoman
Post-production: Gramercy Park Studios
4 Comments
sex, it’s only for the young and good looking
I only ever watch ugly real people on youporn.
I’m not sure if Aaron Spelling ever actually said, ‘Nobody wants to watch old, ugly people make out.’ But he made a lot of money out of showing beautiful, young-looking people make out.
I love the ukulele.
More commercials should use ukulele.
It’s the latest thing, haven’t you heard?
The ukulele.