Two footballers walk into a bar….
June 9 2010, 3:37 pm | | 34 Comments
For all you Star Wars fans. Adidas Originals, via Sid Lee, Canada, has puttogether an all star cast including David Beckham, Snoop Dogg, NoelGalagher, Franz Beckenbauer and Daft Punk in the Star Wars Cantina.
34 Comments
I’d have loved to make this but seriously where is the idea? A tragic waste of Daft Punk and Ian Brown.
Look up the Holsten Pils commercials from the 80’s in England. Much much much funnier (oh, and relevant).
Looks great. Well put together. But considering they’ve cut it together using a classic movie scene, how does it say anything about being “original”. Confused.
Wasted opportunity. Awful.
Nike 1 – Adidas 0.
So none of you retards has seen the Adidas Star Wars range?.. it’d make sense then wouldn’t it..
I agree with 4:05…
It’s the ultimate in tiresome borrowed interest.
The line should’ve read:
Celebrate Unoriginality
It needed a cameo by Bert Newton.
I love this blog. pity it’ll get quite as soon as all the CDs fly over to cannes.
LEAVE BERT NEWTON OUT OF THIS!
yeah it’s okay but it would be on every reel in australia
post-prod awsome, shot perfectly so new is seamless with original footage
but performance suffers, very very weak performances
Nima = amazing music video director, but cant direct performance at all
It’s been up 5 days, had 2,229,002 hits (at time of writing) and will probably have about 3,000,000 by the time I get back into work tomorrow. Also I don’t think you miss the fact it’s for adidas star wars originals range either.
But then again, I’m an anonymous turkey on the blog, so it must be a fail.
(DICKHEADS!)
Hits doesn’t make it good. (Clown)
Get a life NERDS!
i thought it sucked penis
There is not one single creative or director in this country that wouldn’t put that on their reel. (Fact)
And give Nima a break, they’re not actors, they’re sports people and musicians. The casting is done for him unfortunately.
“What’s the idea?” You people need to rethink the whole award school definition of IDEA. Isn’t the idea to make brands famous. Make you say “fuck adidas is cool”. Job done in my book. Cracker. I’m off to watch it again.
8.22, it is if you’re targeting people who watch more internet that TV.
Best line-
Jaba had seen you play in a Galaxy far far away.
Nice touch with becks.
It’s awesome. And you know it.
Gee you young’uns are easily pleased.
(Less friction required, I guess.)
Holsten pils. The original pils.
Why the hell would adidas associate themselves with Star Wars in the first place? They’re a football brand. And the ads are shite. I wouldn’t put them on my reel.
I’m with you 9.37.
I’ve watched it 3 times and emailed it to my friends.
I didn’t do that with VB ‘The Regulars’.
7.04.
Tootin’ Baby Bathtub Cousins has 72 million views.
It’s not a barometer of quality.
It’s not.
I fully agree, 1:29. The current adidas range of products aside, why did they even force this unnatural marriage in the first place?
As far as irrelevance goes, it’s right up there with ‘Feel the rush, cure the rash’ from that ad agency spoof on You Tube – where they try to link extreme sports with a baby’s nappy cream product.
This is a blatant case of ‘pin the product on the content’. And a big, greedy, cynical exercise it is, too. It’s about as subtle and imaginative as saying: ‘Get The Special Deluxe Limited Edition Star Wars Plastic Cup Now. Collect All Eight Of Them!’
What a lazy piece of unfinished strategy on paper. Wow, look kids, here’s all your heroes going to beat up some freaks from that old movie your Dad likes. It’s a shopping list – put together by grocery clerks. And it drags, too, between all the cameos. Fuck me, I’ve had funnier root canals than this!
So, 4:34, (yes I see you back there getting RSI from gaming) the fact that adidas currently has a Star Wars range doesn’t solve the ‘relevance issue’. And even though I have absolutely no doubt you’re in the target audience, and therefore ‘in the know’, I would suggest that perhaps YOU are as retarded as most of the patrons in that cantina.
they’re not just a football brand douchebag!
Where’s the idea??? WHERE’S THE IDEA???
That’s what all the oldies cry out when they realise that there’s no such thing as ‘traditional’ advertising. Gen Y doesn’t give two shits about a precious ‘idea,’ they wanna see cool shit that makes them excited to be part of that brand identity.
The sooner the dinosaurs of our industry realise this then they’ll actually make ads that sell the product to the relevant market. ‘Til then you’re just making ads for each other.
It’s very, very good.
I enjoyed it. I remember the adidas brand and feel good towards it because of the execution. I’ve forwarded it onto my friends. I’ve commented on this blog. I’m likely to discuss it with other people
Job well and truly done.
So 4.50,
How do YOU go when you have to sell stuff to anyone in Gen X or older? Or don’t you get those briefs?
Anyway, “no such thing as traditional advertising”??
Holy fucksticks… that’s about the dumbest thing I’ve ever read on this blog. And believe me, you’ve beaten some serious contenders for that title.
Traditional or not. It’s a very old idea to use existing film clips this way. Nothing original about it. Fact.
Anton, get back to work.
There’s a lot of people whinging on here.
Either they are POMS or a bunch of Australian creatives who just wish they had sold this idea.
It’s hard when you see something good like this …it really shows you up doesn’t it.
You wankers.
Two juniors walk into a CD’s office…