Tyler, The Creator’s ‘racist’ Mountain Dew spot pulled by Pepsico after online backlash
May 2 2013, 7:00 am | | 9 Comments
PepsiCo has pulled a controversial web film for Mountain Dew that was criticized for portraying racial stereotypes and making light of violence toward women.
In the 60-second spot created by African-American rapper Tyler, The Creator, a battered white woman on crutches is urged by an officer to identify a suspect out of a lineup of black men. A goat character known as Felicia is included in the lineup.
The goat makes threatening remarks to the woman such as ”Ya better not snitch on a player” and ”Keep ya mouth shut.” She eventually screams ”I can’t do this, no no no!” and runs away.
9 Comments
A black man cast all black men. This would only a problem if a white man did it. But he didn’t, so it’s not.
I missed the part with racism? Internet liberals news to go back to managing their herbal organic produce tumblrs
Dunno about racist. But it is shit and worthy of being pulled.
I don’t see the racism. I see the sucks
What a load of crap. My best ideas end up on the scrap heap and meanwhile a rapper gets budget to make this shit?! R.i.p creative integrity.
It’s fine. You could run that anywhere else in the world. or here http://www.youtube.com/watch?v=t28WAB5tAdQ
Derrr…the goat isn’t black. That’s why it’s racist.
It’s not racist, but it is promoting goat-violence against women which is wrong. If you know a goat that’s abusing a woman, speak out about it. Silence is just as bad as doing the crime yourself.
Derrr… Baaaaah’s a bag of cocks. But that’s probably sexist now. Ok, Baaaah, you’re a cu%t too.
This is not racist. This is not good. It is an average attempt at Skittles. But hey, what do we know, we don’t do anything that interesting here in Australia.