UM Australia takes out Festival of Media Global Agency of the Year and Campaign of the Year

UM Australia has been awarded one of the world’s most respected accolades for excellence in media, the Festival of Media Global’s Agency of the Year Award. UM has also won the Festival of Media Global’s Campaign of the Year.

At the awards ceremony held in Rome last night, UM Australia took out the top campaign prize for its work on The Australian Government’s campaign called Cross the Line (XTL), a youth-focused initiative that promotes respectful relationships and the responsible use of social media.

The Agency of the Year Award was the culmination of UM Australia’s performance in the awards categories announced last night. The XTL campaign won Gold for Best Social Media Strategy, Silver in the Utility/Public Service category and Bronze for the Best Targeted Campaign. UM Australia also won Gold in the Best Entertainment Platform category for work ING Direct’s “Spend Your Lunch Well” and Silver for Best Communications Strategy for the News Corp’s “Fast Front Pages”.  

The new global wins for UM Australia follow the agency’s success in the Festival of Media Asia awards announced last month, where the agency also won Agency of the Year.

Says Mat Baxter, UM Australia CEO: “This is a great accolade for the team and it is brilliant to see the campaign promoting respectful relationships among young people highlighted on the world stage. These awards give us a valuable benchmark on the quality of work we are doing for our clients. I’m thrilled and honoured that UM Australia is in the company of the very best media agencies in the world.”