US provides evidence of creativity for Hachette
November 23 2009, 7:37 am | | 1 Comment
US Sydney transformed a retail ad panel into a piece of forensic evidence to launch Patricia Cornwell’s latest grisly thriller.
Creative Director: Josh Moore
Copywriter: David Roberts
Art Director: Danny Wehbe
1 Comment
Interesting idea. I saw it at a shopping centre today and although I’d read about it here in advance, my immediate thought was that it was being repaired (because of the plastic and hazard stripes) so I didn’t bother looking at the message. I later remembered what it was and tracked back for a closer look. If the “Forensic Evidence” message was bolder, rather than getting lost in the colouring of the book’s front cover, it’d be so much stronger. The rear was also blank, so you need to have walked past it from the front only to “get” what’s going on.