V Energy launches V AdNotes via Traffik; replaces pop up display ads with study notes
V Energy has launched V AdNotes via creative agency Traffik, a revolutionary new tool that enables students to convert display ads into their own pre-set study notes, meaning procrastination has never been so productive.
Recognising the fact that students will do anything to avoid studying, V Energy developed a new tool to help students in the lead up to exams by replacing display adverts with study notes, giving them a little hit of subliminal study before they drift down the vortex of online content and social media distraction.
Studies have shown that with a hit of subliminal messaging students can achieve significantly higher results. With this in mind, it is hoped V AdNotes can improve exam results for students using the new study tool.
V AdNotes is a Google extension, that once installed, allows students to input their notes, diagrams, graphs or pictures into the colour-coded subject blocks. They can turn their subjects on and off depending on what they are studying, and preview each study note in the major display advert banner sizes. Once complete, they’ll then be studying every time they go on the internet – as display adverts are turned into useful study notes.
Says Craig Harkness, marketing manager, V Energy: “Procrastination while studying is inevitable, so whilst students are being distracted by the latest celebrity gossip, cat video, or meme, by using V AdNotes they will actually be subliminally studying each time a study note pops up in the place of an display advert. Our hope is that V AdNotes will help students improve their studies… a bit.”
V AdNotes is a free tool available for students to use in their darkest study hours – providing crammers with the little study boost they need.
To turn forgettable ads into memorable study notes:
1. Go to the Google Chrome web store on a Mac/PC
2. Search for V AdNotes
3. Click add to Chrome
4. Click the V icon in the top right corner of your browser
5. Add your study notes
In support of V AdNotes, V Energy will be visiting six universities across Australia in the months of August and September. The V Energy team will educate students on how to use V AdNotes and share some V Energy drinks on campus.
Lead Agency (Creative concept and execution): Traffik
Executive Creative Director: David Mardon
Creative: Hugo Burton
Digital Director: David Loughnan
Digital Producer: James Page
Technical Lead: Iggy Sandejas
Business Director: Chloe Brant
Account Executive: Christine Kynoch
PR Agency: Porter Novelli
Group Account Director: Phillipa Thomas
Senior Account Manager: Charlie Stack
Account Executive: Kaitlin Coleman
Client: Frucor Beverages
Project Lead: Alana Lucci
Senior Brand Manager: Andrew Fenwick
Marketing Manager: Craig Harkness
5 Comments
it is exactly the same as the campaign that BBDO did for Post-its about 10 months ago https://vimeo.com/126519310
More familiar than a creative team at a bar
Am I the only one that thinks this is actually a really good idea? Suits the target market to a tee.
Absolute ripoff. Classless.
If you steal something, you’re supposed to make it better.
Traffik + bbdo are in the same family, no?
Fun idea and execution.