Veksner: Are we sure it’s smart to go upstream?
May 25 2015, 10:33 am | | 2 Comments
By Simon Veksner
Creative Partner, DDB Sydney
I’ve suggested before that instead of constantly cutting costs, we should consider how to make more money.
However, there’s a right way to do that and a wrong way.
2 Comments
I love you, Scamp.
Sounds a bit like the restaurant customer wanting to look into the kitchen.