oH!media activates Metricon brand for AFL and Facebook fans at Metricon Stadium Gold Coast
Hundreds of footy fans can have themselves snapped flying high above an inflatable Gold Coast Suns player to take a ‘speccy’ mark at Metricon Stadium as part of a new promotion to be held each match day.
Their photos can then be shared with thousands of people on Facebook and go in the running for major prizes as part of an interactive campaign to promote Metricon’s sponsorship of the Gold Coast Suns home ground.
The Metricon Marks campaign – featuring an inflatable specially built display designed and activated by oOh!media’s experiential team – oOhfactor! – aims to build brand awareness of the home building company, Metricon, which is a major supporter of the Gold Coast Suns AFL team through its naming rights of the stadium.
Football fans who participate can enter two competitions using the photo of them taking a mark in the inflatable Metricon branded backyard game of football.
The best photo each week wins the ‘Mark of the Week’ prize, with the overall winner at the end of the AFL season judged by the photo that has the most unique ‘shares’ on Facebook, winning a barbeque with players from the Gold Coast Suns in a Metricon home.
GM of oOhfactor!, Matt Boyd said: “This activation cleverly links an outdoor brand experience with maximum online presence. Combining away-from-home with social media is a growing trend as advertisers seek to extend the impact of out of home to build ongoing dialogue. Metricon is among a number of property related companies that are turning to out-of-home as a cost effective way to bring their brand alive within the communities in which they operate”.
The Metricon Marks activation will take place for four hours at each game held at the Metricon Stadium Queensland during the 2012 AFL season.
Experiential Campaign: Metricon Marks
Client: Metricon
Activation: oOh!media