Volvo and Grey Sydney head out on patrol to reveal the much-anticipated livery of the V8 Supercar’s major new sponsor Wilson Security
Volvo Polestar Racing and its new major sponsor Wilson Security, have kick started the 2015 Supercars Championship season with a unique and compelling launch.
Volvo Car Australia and Grey Sydney collaborated on producing a non-traditional campaign to reveal the much-anticipated livery of the V8 Supercar’s new sponsor.
“It’s not every day you get the chance to launch the livery of a V8 Supercar. We are extremely proud to be part of this campaign and create content that is relevant for our audience. What’s more we produced a film which is going to resonate beyond the V8 fans,” says Chad Mackenzie, creative director of Grey Sydney.
“We have been working collaboratively with Grey to build an engaging slice of content, to build awareness but moreover to generate all important relevant leads for our business,” said Oliver Peagam, Marketing and Communications Director of Volvo Car Australia.
The campaign, called The Patrol, involved Volvo Polestar Racing driver Scott McLaughlin, who was given the opportunity to go on night patrol with Wilson Security – turns out it wasn’t your regular night shift.
McLaughlin’s stint as a security guard and the mischief he got up to in an empty car park with his V8 Supercar was filmed and documented by Grey Sydney. The video will launch today, just before the start of the V8 Supercar test season.
Loyal fans were given an exclusive opportunity to see the film before it went public via Volvo’s social channels. The content was launched across Twitter, Facebook, YouTube and web channels leveraging key partners who include Wilson Security, PAYCE, Polestar, Garry Rogers Motorsport, Volvo Trucks, V8 Supercars, Fox Sports, as well as Scott McLaughlin’s personal social networks.
Once the audience have viewed the film they also have the opportunity to win tickets to the Ultimate Bathurst 1000 experience, which includes entry to the Volvo Polestar Racing luxury suite, grid tour, passenger rides with the drivers and more at Australia’s most famous race.
Agency: Grey Sydney
Creative Director: Chad Mackenzie
Art Director: Adam Frazer
Copywriter: Dan Staudinger
Agency Producer: Katie Wellbelove
Account Director: Justine Leong
Account Manager: Matt Parker
Stills: Cohan Banfield
Production: Brightworks
Producer: Stef Puskar
Director: Cameron D’Arcy
DoP: James Brown
2nd Camera: Mitch Ayers
Editor: Dave Anlezark
Client: Volvo Car Australia
Marketing and Communications Director: Oliver Peagam
4 Comments
The Jedi Has Cut!
Confusing ( whats with the security guard angle?) , badly edited, generic bogan soundtrack… Apart from that its’s awesome.
What did I just watch?
Nice one Mackenzie and Parker-Bowles : )