Volvo does its bit for Australian Rugby + pranks visiting Lion’s team in new tvc via Arnold Furnace
Arnold Furnace has launched their first brand work for Volvo since winning the account earlier this year with a piece centered around one of the biggest games in the Australian Rugby calendar for the last 12 years.
The new campaign highlights Volvo’s involvement in sponsoring the game of Rugby and is a cheeky reminder to all Rugby fans that Volvo are doing their bit for the game, from grassroots to the very top level.
The first in a series of upcoming launches around the game shows ex-Wallabies captain, Nathan Sharpe along with Waratah’s regulars, Drew Mitchell and Tatafu Polota-Nau, prank the visiting Lion’s team by driving up to their hotel in the dead of night and waking them up with obnoxiously loud music – the night before the Sydney decider.
Says Tom Spicer, executive creative director, Arnold Furnace: “Sports stars aren’t known for their acting ability but something about sticking it to the Lions must have appealed and the boys gave a great performance, helped of course by the fantastic directing talents of Rob Stanton-Cook. It’s just unfortunate for them they couldn’t swing the result.”
Says Greg Bosnich, Volvo Car Australia marketing director: “This piece was an ideal opportunity for Volvo to highlight our partnerships and commitment to Australian Rugby. The dynamic S60 sports sedan was the perfect vehicle to depict the traits of Rugby via agility, high performance and style.
“The opportunity to work with our partnered teams and individual players on such an enjoyable project further strengthens these partnerships.”
Creative Agency: Arnold Furnace
ECD: Tom Spicer
Creatives: Cameron Brown, Luke Duggan. Peter Maniaty, Jack Nunn
Producer: Christina Wilmot
GAD: Michael Stevenson
Account Manager: Tim Wiche
Production House: Infinity Squared
Director: Rob Stanton-Cook
Producer: Ainslee Wood
Post Production: Craig Deeker @ The Gingerbread Man
Client: Matt Braid, Greg Bosnich, Gillian Bromiley, Jennifer Proctor
13 Comments
Bit sad that the first piece of creative work for Volvo be a total rip off of a Peugeot campaign ( http://www.youtube.com/watch?v=HsOBXpbtZbI )
Fakery at its worst.
Bit sad that you don’t know the difference between an idea and a genre.
Didn’t work on any level, and completely off brand – Volvo as a larrikin bunch of tricksters? I don’t think so. Miserable fail.
Nice – pity we didn’t get one over on them on game night
About time Volvo did something interesting.
I think you could argue that Australia vs England in the RWC Final 2003, was the biggest game in the last 12 years in Australia.
fresh
This did not happen. At all. Complete set-up.
Sets the brand back years, and by that we mean Volvo.
The Wallabies are beyond help, especially if these clowns (injured and retired) had actually been on the field instead of just in the car park.
This brand has a venerable history of associating with safety, stability, quality, and a cool squareness.
I’d say this stunt has set their image back decades . . . Volvo, not the Wallabies, they’re beyond help.
Good thing that these boys were retired, injured, surplus to needs enough to hang out in a staged parking lot as opposed to helping their mates take a severe beating from the real Lions.
Monumental fail for Arnold the Nuisance. Can’t help but feel bad for the Swedish car though.
Bit shit really…
Seriously lame. Seriously fake.