Volvo set to move from SapientNitro to Arnold Furnace in April following global alignment
SapientNitro and Volvo Car Australia will cease working together in April this year, when the automotive brand aligns its local business needs with Arnold Furnace, part of Volvo Car Group’s global agency, Arnold.
Paul Bennett, national managing director of SapientNitro Australia, said the decision of the two organisations to part ways was based on the divergence between Volvo’s marketing needs, and the direction of SapientNitro as a new breed of agency.
“We have enjoyed working with the Volvo team in Australia, but as a global brand ourselves, we appreciate the benefits of global alignment and we wish Volvo Car Australia every success in the next phase of their marketing.”
At Volvo Car Australia, managing director Matt Braid said: “SapientNitro has done a great job with our marketing over the past four years, however as our needs continue to diverge we believe the agreement to transition to our global agency over the next few months is the best move for both our organisations.”
11 Comments
Why can’t these people say they just don’t like each other anymore?
Imagine dumping your boyfriend like that:
“My decision to part ways was based on the divergence of my female needs, and the direction of my boyfriend as a new breed of manhood.”
Honestly.
To quote Shirley… “Just a little bit of history repeating…”
Ironic that Paul Bennett was the CEO of Euro when it was realigned to Nitro. Lighting strikes twice.
Of course it makes perfect sense to be sacked because your agency’s direction is as a new breed of agency. What client wants that heh???
Sapient are bloody black belts at losing business at the moment…..
can’t believe he still has a job… two big accounts gone in three months. Looks like clients really love the new direction.
Appauling, really.
Well done guys. Luv ya’s.
I’d say it’s kharma wouldn’t you old boy 🙂
Real shame for the people over at Sapient as they are generally a good bunch being ruined by a business that is being run into the ground.
More retrenchments i guess? – sad times
I guess it’s time to ‘Let off some steam Bennett’