Three Australian entries and three New Zealand entries make the cut at Shortlist stage of prestigious Cannes Titanium & Integrated Lions

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Thumbnail image for Screen shot 2012-02-28 at 11.33.05 AM.jpgThree Australian entries and three New Zealand entries have made the cut at the Shortlist stage of the prestigious Cannes Titanium & Integrated Lions. Only 45 entries worldwide have made the cut.

Clemenger BBDO, Melbourne is in there for Bond's 'The Birthday Project'; Whybin\TBWA Sydney is shortlisted for Pedigree Adoption Drive; and George Patterson Y&R Melbourne is shortlisted for Australian Defense Force 'Mobile Medic'.
Screen shot 2012-06-22 at 5.15.23 PM.jpgColenso BBDO Auckland is shortlisted twice: for Export Dry 'The Wine is over' and Pedigree Adoption Drive 'Donation Glasses' (a joint project with Australasian production company Finch); while sister shop Clemenger BBDO Wellington is shortlisted for New Zealand Transport Agency 'Ghost Chips'.

museum_of_me.jpgTiger.jpgFrom Asia Five Japaneses entries were shortlisted. India and The Philippines also had a shortlist.

Hakuhodo Tokyo is shortlisted for Google Japan 'Memories for the Future'; TBWA Hakuhodo is in for The Future of Japan Project; Projector Tokyo for Intel 'The Museum of Me'; Party Tokyo for Toyota 'Backseat Driver' and Dentsu Tokyo is also shortlisted for Honda 'Connecting Lifelines'.

Taproot India also made the cut for The Times of India 'A day in the life of India'

And ACE Saatchi & Saatchi Manila is also on the list for Kraft/Tiger Biscuit 'Tiger Energy Playground'.

VIEW THE SHORTLIST:  Titanium & Integrated Shortlist - CL2012.pdf


DonDraper said:

Just wondering, does putting "Project" after your idea make it more innovative? It appears as if the only really "big idea" that anyone has had in the last year is that putting the word "Project" after your "idea" makes it appear more innovative and appealing. /end rant.

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