Watch John Malkovich try to reclaim his (domain) name in Squarespace’s Super Bowl ads via Aussie expat agency JohnXHannes New York
“You think when people contact JohnMalkovich.com they are actually looking for you?” he says to the person on the other side of the call. “Maybe, maybe they are looking for me.”
Squarespace will run the 30-second spot in the first-half of Super Bowl LI, via JohnXHannes New York, a multi disciplinary creative collective co-founded by Aussie Expats John McKelvey and Hannes Ciatti.
This is the company’s fourth consecutive commercial in the big game, which has become a battleground among web services also including Wix.com and GoDaddy, which once had the field to itself.
Squarespace will also air a 60-second commercial in the pre-game. The company released an extended version of the pre-game spot last week.
“In contrast to the over-the-top Super Bowl ads, we wanted to cut through with simplicity,” says John McKelvey, executive creative director and co-founder.
“An intimate, relatable moment of panic. The creative was designed so we first experience John discovering his domain is taken in the pre-game spot. Then we all get to enjoy John Malkovich calling John Malkovich to ask for it back during the in-game commercial. Inspired by real world events and the domain JohnMalkovich.com.”
“No one knows an identity crisis better than John Malkovich, nor could there be a better actor to communicate the emotion and humor of this modern dilemma,” says Hannes Ciatti, executive creative director and co-founder.
“Get your domain before it’s gone plays with the universal fear of discovering you’re not the only one with your name and your online identity is taken by someone else.”
Client: Squarespace
CEO: Anthony Casalena
Chief Creative Officer: David Lee
Director of Brand Marketing: Amory Wooden Marketing: Farah Sheikh
Talent: Natasha Ivankovitser
Design Lead: Donovan Mafnas
Design Lead: Andre Felipe Ribeiro
Design Lead: Tom Sears
Designer: Luis Gonzalez
Designer: McLane Teitel
Designer: Shawn Lee
Photography Retoucher: Craig Reynolds
Creative Agency: JohnXHannes New York
Executive Creative Director / Co-Founder: John McKelvey
Executive Creative Director / Co-Founder: Hannes Ciatti
Executive Producer: Kristine Ling
Head of Client Management: Verena Zannantoni
Senior Art Director: Conor Hagan
Senior Copywriter: Matt McCarron
Senior Planner: Iain Newton
Operations Director: Karen Lo
Business Affairs: Waving Cat Productions
Film Production: SMUGGLER
Director: Miles Jay
Executive Producers: Allison Kunzman, Patrick Milling-Smith & Brian Carmody
DoP: Chayse Irvin
Production Designer: Carly Reddin
Stylist: Jurgen Doering
Parisian Service Company: Premiere Heure
Parisian Producer: Catherine Guillot
US Line Producer: Alex Orlovsky
Editorial: NO6
Editor: Chan Hatcher
Assistant Editor: Kenneth Larkin, Randy Baublis
Managing Director: Carr Schilling
Producers: Malia Rose, Michelle Dorsch
VFX: NO7
VFX Artist: Verdi Sevenhuysen
Audio Finishing: Formosa
Mixer: John Bolen
Executive Producer: Lauren Cascio
Color: COMPANY 3
Colorist: Tom Poole
Co3 Producer: Clare Movshon
Photography Production: Flower Ave
Photographer: Zach Gold
Producer: Michael Power
3 Comments
So good. This JM & Squarespace relationship is gold.
Malkovich Malkovich?
Malkovich.
Very good. When you have a personality this definitive, you need to make everything of it.