Westpac welcomes ‘Mr Tinfoil’ in latest campaign to push CardGuard in NZ via DDB New Zealand
Westpac NZ’s latest campaign via DDB New Zealand shows there’s no need to be concerned about using your Westpac card thanks to CardGuard, as experienced first-hand by one rather awkward character.
The 45″ hero TVC follows Martin, a tinfoil hat wearing, overzealous protagonist as he battles his paranoia at home, at work, at lunch and in the supermarket. A supporting 15″ spot shows Martin in all his cling-wrap, aluminium-foil-glory at home while trying to construct a giant satellite.
Says DDB New Zealand executive creative director, Shane Bradnick: “With all our data being captured and movements being monitored these days, the truth is we all have a bit of our paranoid tinfoil hat-wearing hero in us. Westpac has always used humour to show these truths about ourselves that we never really want to admit.
“So, whilst CardGuard may not stop our internet usage being monitored, at least we can use our Westpac cards without having to worry about them being skimmed, scammed or scanned.”
Says Westpac head of brand and marketing, Oliver Lynch: “Security is always an important issue for people and with new forms of payment technology it’s the right time for us to reassure New Zealanders that Westpac will keep them safe. To do this we’re launching CardGuard, our security promise to our customers. This new campaign shows that now even Martin, a highly suspicious tinfoil-hat donning man, can stop worrying about security and enjoy the benefits of a contactless card.”
Agency: DDB Group New Zealand
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Senior Copywriter: Natalie Knight
Senior Art Director: Corinne Goode
Managing Partner: Elizabeth Beatty
Account Director: Mark Wilson
Senior Account Manager: Deepika Goundar
Account Executive: Kate Coppersmith
Planning Director: Rupert Price
Executive Producer: Judy Thompson
Agency TV Producer: Samantha Royal
Production Company: Scoundrel
Director: Tim Bullock
Executive Producer: Adrian Shapiro
DoP: John Toon
Production Designer: Neville Stevenson
Offline Editor: Adam Wills
Online: Blockhead
Sound Design: The Coopers
Music: ‘Somebody’s watching me’ by Rockwell
Licensing: Jonathan Hughes, Franklin Rd
Client: Westpac
Head of Brand & Marketing: Oliver Lynch
Mass Marketing Director: Andrew Twidle
Product Delivery Manager: Anna Hodgson
11 Comments
They should’ve cast my mum. She’s like that every day.
Perfect.
So they spend the whole ad establishing his distrust of society only for him to be entirely convinced by a checkout chick and a grandma?
looks like dwight from American office. Lovely stuff guys.
“we all have a bit of our paranoid tinfoil hat-wearing hero in us.”
Um, no.
Clunky.
@Az – how is this perfect?
Shaky camera doesn’t make it real.
At least it’s not a vignette. Cool.
@Zizek you know you’re being watched right? Even though you’re using a ‘crazy’ pseudonym your IP address is being tracked and the CPB blog knows exactly were you are… also your search history is stored by Apple, but that’s for a different blog.
Guys, this is top shelf. Hands down.
Was the Chief Creative Officer on watch?
Funny! I compute this!