What’s new from Colenso BBDO and Vodafone
September 7 2010, 10:16 am | | 15 Comments
Vodafone has always been at the forefront of innovation, championingnew technology, new products and new services. So Colenso BBDO,Auckland teamed up with Flying Fish’s Wade Shotter to create theultimate celebration of all things NEW.
15 Comments
Nice work. I’ve forgotten what the ad is selling – can someone tell me?
I dig it! What a well planned and executed ad. Haven’t seen this concept before. I think it ties in with the brand as well. Well done!
What a fucker of a shoot. To get all the angles right plus get through all the setups in the right amount of time would be quite difficult.
Hipsters. Aren’t they cool? Here’s one walking past something cool. Here’s one painting something or something. Awesome.
I like it, but for the random dudes walking through the set.
Way cool! congrats to all for pulling off a difficult adventure!
I like the arrangement of the content. It’s quite cool. Similar to what they do in this music video. http://www.youtube.com/watch?v=tglSCIpaXPs
Nice idea. Shame about the laboured execution and dull as v/o.
I like
It’s nothing like that clip. Much more like the Microsoft campaign from a while back.
Using light projection to trace means the execution is actually not too difficult. Very nice ad though.
yeah… but i don’t want to buy anything from them after seeing this. isn’t that the point?
The executional ‘idea’ is something that’s been done quite a lot in many places, from art exhibits, to outdoor media, and in things like google chrome – through to ads for orange broadband in the UK. It’s not ‘new’…and the VO is tremendously dull.
…few years late
Nice work.
What great visualisation. Art director or director or both did an amazing job.
As for the reference to the Youtube clip: nowhere near the style of this.
You negative people, stop bitching and watch again.
Lovely juvely. Who cares if designers have used this technique before. I’d want it on my reel.
once again- all style no substance