Whybin\TBWA Sydney takes home Grand Prix at APMA Star Awards held at Sydney’s Ivy Ballroom

The Australasian Promotional Marketing Association (APMA), powered by the Communications Council, today announces the 2013 APMA Star Award winners, following last night’s annual awards dinner, held at the Ivy Ballroom in Sydney.

Taking home the coveted Grand Prix, Whybin\TBWA Group scored the top award for its ‘NRMA Car Creation’ campaign for Insurance Australia Group – a truly integrated campaign that saw a car built from scratch using parts that the company’s competitors  did not cover as standard.

The awards acknowledge and reward the marketing activation agencies and clients that demonstrate outstanding results and creativity in today’s highly competitive marketplace.  Celebrating the past year’s finest promotional and experiential marketing work, the winners set the benchmark for agencies in this field.

The APMA Ignite Young Achiever awards were won by Amy Jenkins (30thirty) (right), who was recognised for her success in account management, and Andrej Sikanjic (The Zoo Republic) (left) for his contribution to the agency’s creative department. In addition, after 25 years working in and for the industry, Kylie Green was presented the Lifetime Achievement Award.

APMA chairman David Lo thanked this year’s 34 judges and the Star Award sponsors.

Says Lo (pictured below): “We have received an extremely high quality of entries this year, demonstrating outstanding creativity. As the industry becomes ever-more integrated, we are also seeing more submissions arriving from areas such as PR and digital – not simply participating, but winning awards. It was also fantastic to see a continued trend from last year, with a number of Gold Star Awards going to campaigns that are not purely about selling more products but showing how the power of brand activation and experience can influence behaviour for charitable or cause-related issues. Congratulations to all of the 2013 winners and finalists.”

The complete list of APMA Star Awards winners follows:

GRAND PRIX

CAMPAIGN:    NRMA Car Creation              

CLIENT:          Insurance Australia Group

AGENCY:        Whybin\TBWA Group

LIFETIME ACHIEVEMENT AWARD

Kylie Green (left)

APMA IGNITE YOUNG ACHIEVER IN ACCOUNT SERVICE

Amy Jenkins (30thirty)

APMA IGNITE YOUNG ACHIEVER IN CREATIVE

Andrej Sikanjic (The Zoo Republic)

BEST INTEGRATED COMMUNICATIONS CAMPAIGN (UNDER $1 MILLION)

Gold

CAMPAIGN: Grazed on Greatness 

CLIENT: M.J. Bale    

AGENCY: Whybin\TBWA\Integer

BEST INTEGRATED COMMUNICATIONS CAMPAIGN (OVER $1 MILLION)

Gold

CAMPAIGN: NRMA Car Creation 

CLIENT: Insurance Australia Group

AGENCY: Whybin\TBWA Group

BEST SPONSORSHIP OR TIE-IN CAMPAIGN

Gold

CAMPAIGN: Mount Franklin Waterfall Dome providing Open Refreshment

CLIENT: Coca-Cola Amatil

AGENCY: Momentum Worldwide Australia

BEST SHOPPER MARKETING CAMPAIGN

Gold

CAMPAIGN: Salvonista

CLIENT: The Salvation Army – Salvos Stores

AGENCY: Evocatif

MOST INNOVATIVE IDEA/CONCEPT

Gold

CAMPAIGN: Fair Go Bro      

CLIENT: Virgin Mobile Australia        

AGENCY: One Green Bean

BEST BRAND BUILDING CAMPAIGN

Gold

CAMPAIGN: The Bundaberg Distillatorium

CLIENT: Diageo Australia

AGENCY: Transfix

BEST BUSINESS-TO-BUSINESS CAMPAIGN (BUSINESS TRADE OR INTERNAL)

Gold

CAMPAIGN: Overtime Pizza

CLIENT: Melbourne Advertising and Design Club

AGENCY: Leo Burnett Melbourne

BEST RETAIL ACCOUNT SPECIFIC OR CHANNEL SPECIFIC CAMPAIGN

Gold

CAMPAIGN: Carlton Draught Fresh Off The Truck

CLIENT: Carlton & United Breweries

AGENCY: The Zoo Republic

BEST EVENT OR EXPERIENTIAL MARKETING CAMPAIGN

Gold:

CAMPAIGN: Portraits

CLIENT: The Art Gallery Society of NSW

AGENCY: Wunderman Australia

BEST USE OF SOCIAL MARKETING IN A CAMPAIGN

Gold

CAMPAIGN: Volunteer to Promote Volunteering

CLIENT: SEEK Volunteer

AGENCY: Leo Burnett Melbourne

BEST ACTIVITY GENERATING BRAND AWARENESS AND TRIAL

Gold

CAMPAIGN: Air Wick Multicolour & Seasonal Fragrance Launch

CLIENT: Reckitt Benckiser

AGENCY: Momentum Worldwide Australia

BEST ACTIVITY GENERATING BRAND VOLUME

Gold

CAMPAIGN: Fountain Faces

CLIENT: Cerebos Australia

AGENCY: 30thirty

BEST ACTIVITY GENERATING BRAND LOYALTY

Gold

CAMPAIGN: Flavour Fusion

CLIENT: Pringles

AGENCY: Wunderman Australia

BEST SMALL BUDGET CAMPAIGN ($75,000 AND UNDER)

Gold

CAMPAIGN: Volunteer to Promote Volunteering

CLIENT: SEEK Volunteer

AGENCY: Leo Burnett Melbourne

MOST INNOVATIVE IDEA/CONCEPT

Gold

CAMPAIGN: Fair Go Bro

CLIENT: Virgin Mobile Australia

AGENCY: One Green Bean

BEST USE OF CREATIVE IN A CAMPAIGN

Gold

CAMPAIGN: Fair Go Bro

CLIENT: Virgin Mobile Australia

AGENCY: One Green Bean

BEST CAUSE OR CHARITY-RELATED PROMOTIONAL CAMPAIGN

Gold

CAMPAIGN: Volunteer to Promote Volunteering

CLIENT: SEEK Volunteer

AGENCY: Leo Burnett Melbourne