WPP AUNZ unveils new brand in line with global repositioning as creative transformation company
WPP AUNZ has unveiled a new brand in line with WPP’s global repositioning as a creative transformation company.
Developed as part of WPP’s refreshed brand identity, the new look also reflects the company’s simplified offer to clients, consisting of four key pillars: communications, experience, commerce and technology.
The identity was created by WPP agencies Superunion and Landor, with a bespoke iteration developed for the ANZ region.
WPP AUNZ Executive Director John Steedman said the refreshed WPP AUNZ brand was in line with the broader direction of WPP, with its clean lines and simple design indicating a more streamlined approach.
Says Steedman: “The new brand reflects a new era for WPP, and represents us as a dynamic,
forward-thinking company with creativity and technology at its heart.
“We are simplifying and improving our offer to capture the opportunities of a changing marketplace. Our new look reflects this approach and we’re excited about the renewed energy it brings.”
The refreshed brand will be seen on WPP AUNZ assets progressively from today.
9 Comments
It’s not bad I guess. Feels much less corporate than the old image.
Sad that this was announced alongside a shed load of redundancies though.
you can’t be serious. The Titanic is sinking and you repaint the deck chairs???
Bullet holes in an old outdated brand. Interesting approach to a dying model
‘Creativity’ auspiciously absent.
they also revealed they are slashing 3,500 staff globally
35000 strong fire-ing squad
https://imgur.com/a/et2z9Eq
They are asking for brands in Australia to trust the holding group. However, this is the holding group brand and you can LITERALLY pick holes in it. Two apparently great (but massively outdated) agencies in Landor and Superunion have failed, the client (WPP) has failed.
It’s either a sieve or it’s fading away, or its blurry with no real definition..
Madness on so many levels.
Each bubble is an agency WPP can ‘pop’ out of existence.
Must have let go all their designers.