Wunderman acquires majority stake in Australian digital optimisation and analytics firm, Bienalto

In a move that further expands its presence throughout Asia and Australia, Wunderman has acquired a majority shareholding in Bienalto, a leading digital optimisation and analytics firm in Australia.

With this addition, Wunderman strengthens its digital analytic prowess in the rapidly growing Asia-Pacific region and complements its offering in Australia by adding advanced optimization and analytics solutions. Wunderman is a member of WPP (NASDAQ: WPPGY).

Bienalto complements Wunderman’s services offering in Sydney and Melbourne and will play a key role in supporting global and regional clients to benefit from innovative measurement and optimisation solutions.

Bienalto will keep its name and management team in place and will work very closely with Wunderman entities throughout the region.

Bienalto was formed in 2005 by Hurol Inan (top, left), who won global recognition as the author of the book “Measuring the Success of Your Website”.

Bienalto has an extensive client portfolio; including Suncorp, Colonial First State Global Asset Management, Dan Murphy’s, Bell Direct, Frontline Systems, Flordis, Engineers Australia and the Federal and State Governments.

Inan, managing director of Bienalto will report to Stephane Faggianelli (left), president of Wunderman Asia-Pacific.

Says Faggianelli: “Bienalto has unparalleled expertise in designing and optimizing consumer experiences and engagements. It is a strategic addition; for Australia and a great opportunity to leverage Bienalto’s experience and methodologies across Asia Pacific. Bienalto will also be working very closely with Wunderman and KBM Group to leverage our network analytics practices in North America and in Europe.”

Strong synergies and collaborations between the Bienalto and Wunderman teams already exist in relation to several clients. Moving forward, emphasis will be on adding value in the areas of marketing science and creativity, digital user experiences, enhancement of CRM and loyalty programs and development of mobile and web applications.

Says Inan: “We have worked with Wunderman on several projects over the past two years and developed a very rewarding relationship. Being part of Wunderman, the world’s leading digital and CRM network is a great opportunity for us to access global resources, network clients and accelerate our growth.”