Yahoo7 brings its network alive with the launch of its latest marketing campaign via The Monkeys
Yahoo7 has today launched a new marketing campaign that highlights the premium content and range of properties across its network. The campaign, developed by The Monkeys brings the Yahoo7 brand to life in a fun and engaging way for consumers.
The multi-channel push includes TV, digital display, social and video distribution and is the most significant brand project for Yahoo7 in recent years. It aims to encourage Australians to explore the breadth of the Yahoo7 network.
The 30-second TVC features a Yahoo7 user who traces his journey across the network with characters representing the various sites he has visited. The tagline across all executions is “Yahoo7, the best channel on the net.”
Says Kate McBean, head of consumer marketing and PR at Yahoo7: “We’re really excited to make some noise about the great content we have on the Yahoo7 network. We wanted to showcase this in a fun and creative way that speaks to our brand values and personality.
“As a joint venture, we get the best of both Seven West Media and Yahoo Inc and we’re able to bring the benefits of each to our users. With content from Australia’s number one FTA broadcaster, the Seven Network and access to Yahoo’s ever-evolving suite of products, Yahoo7 caters to our users’ online habits day in day out.”
Says The Monkeys: “Every now and again you’ll be looking at something online and think ‘Hold on, how did I end up here?’ Chances are it’s a long way from your starting point. So that’s where we started. It’s an interesting way of looking at how people engage with each of the Yahoo7 properties.”
Yahoo7 features a wide range of content from local and international news to finance, sport and lifestyle information, access to weather and mail as well as Australia’s most popular video content on PLUS7.
Head of Consumer Marketing and PR: Kate McBean
Consumer Marketing Specialist: Imogen O’Neill
Agency: The Monkeys
ECD: Scott Nowell
Head of Production: Thea Carone
Broadcast Producer: Wendy Gillies
Art Director: Paul Sharp
Copywriter: Mike Burdick
Planning Director: Michael Hogg
Head of Content Management: Lisa Ramsey
Content Director: Priyanka Patel
Content Manager: Nicolla Confos
Production Company: Finch
Director: Alex Roberts
Producer: Amy Dymond
Post: The Gingerbread Man
Sound: Nylon
12 Comments
I love the idea, trying to trace how the hell you ended up in the wrong part of the internet. That said, I’m not sure if it’s the resolution of that crappy website or what it is, it’s just not coming across in a good way at all.
How did we end up here?
Art imitating life.
Why do I want to know that Yahoo 7 tracks my every click and feeds me ‘entertainment’ I’m not sure I want to remember? Where’s the positive?
the hype is not matched by the work.
Reminds me of Kanye and Kim on that motorbike.
Such a shame the production values are so low. Good idea poorly executed. Sound is not good at all.
Couldn’t agree more. It’s a good exceptional idea but the gags are weak and the production values are straight out of Volgograd.
Sorry, this is utter shite.
Poor strategy (seriously, who actually uses a “homepage”, or thinks that the internet has channels? Who consciously stays within Yahoo as they click around?)
NPoor idea (is there one?)
Poor execution (trying to be all meme-ey, but failing… if you’re gonna do it, keep it simple… 3’s dancing pony etc).
Ok, well someone clearly has pissed in your porridge.
My 2¢ – could be better with a decent budget and… what’s that word… craft?
Pretty sure Putin uses Google, but fun little ride, never-the-less.
i wanted to love this spot – but i just liked it a fucking lot
Funny-ish cute creative idea. But the insight is completely irrelevant. A TV ad doesn’t begin to solve the problems Yahoo7 has. They’re stuck in the 90s