Yellow Pages launches new ‘Compare’ spot part of its ‘Your World’ campaign via Ogilvy Melbourne
Yellow Pages has launched a second installment in its existing ‘Your World’ campaign first launched in November last year via Ogilvy Melbourne, which focused on the Ratings and Reviews function of yellowpages.com.au.
The latest TVC ‘Compare’, supported by cinema and radio, aims to establish Yellow Pages as a leader in the local online search space, by highlighting the ability to compare multiple businesses at once.
Agency – Ogilvy Melbourne
Chief Creative Officer – Steve Back
Executive Creative Director – Brendon Guthrie
Senior Copywriter – Michael Punton
Senior Art Director – Sally Hastings
Head of TV Production (Melbourne) – Luke Coulson
Head of Brand Strategy – Gavin MacMillan
Strategist – Edgar Rouwenhorst
Senior Account Director – Ebony Moore
Senior Account Manager – Candice Koffke
Director – Micca Delaney
Production Company – Airbag
Producer – Julie Rutherford
EP – Victoria Connors-Bell
Media – OMD
9 Comments
Yellow with a lot of brown
Nice one Sal!
This is just a terrible ad. It makes zero sense, barely speaks to the product benefit and has that horrible 2014 trend of being weird just for the sake of being weird.
It’s going to get a lot of views on the youtube…. mainly because people have to watch it 4 times to understand what’s going on.
Huh, what?
Seriously, what the fuck was that?
Here’s a hamster. Buy our product. Oh look, there goes Maggie Thatcher.
Nothing is making sense anymore!
awful. terrible.
about that ad are the comments I’m reading.
Keep it up guys, fucking hilarious.
You can pick the moment when a brand is beyond any help. This is it for Yellow Pages and work that is beyond inept.
Mommy, is this what people call a television commercial?
Hammy performances.
Horrible optimistic voice over.
cringe worthy sound track.
Shitly shot.
Sign that puppy off.