YMCA Monash motivates office workers to work out after hours in a new campaign via Freeform
November 22 2013, 11:57 am | | 9 Comments
Freeform Melbourne has created a new campaign for YMCA Monash.
Different to the usual YMCA offering, its main focus is group fitness training. This campaign targets the large number of office workers in the local business parks with the aim of recruiting members for their after work, results based fitness classes.
Client – YMCA Monash
Creative Director – Richard Overall
Art Director – Tim Haynes
Writer – Richard Overall, Stephen Sheldon
Group Account Director – Camey O’Keefe
9 Comments
Creative Direction 2.5/10
Art Direction 2/10
Copywriting 3/10
Media 1/10
FINAL SCORE: 2.125
1-2 Very Poor – this works totally sucks.
3-4 Poor – this works totally sucks.
5-6 Average – this works sucks.
7-8 Good – I like it. Nice work.
9-10 Great – World class. I wish I thought of that.
Dear Hard Marker,
Wow, you really do live up to your name! Your work must be truly amazing. Could you please post some of it for us to see? Would love to apply your scoring method to it. Thanks.
I see the hyphen has gone walkabout.
@Grammar Nazi you’re right. Way too many hyphens. How do you feel about colons?
1-2 Very Poor: This works totally sucks.
3-4 Poor: This works totally sucks.
5-6 Average: this works sucks.
7-8 Good: I like it. Nice work.
9-10 Great: World class. I wish I thought of that.
@Richard Overall Yes my work is “truly amazing”. What are you complaining about I gave copy the highest mark? The lines are too wordy. Clunky and forced. They don’t gel as a campaign when read together. Only two use the hackneyed swap this for that format.
@Hard Marker they don’t do much for me. Give yourself a weird high-five for spotting that omission.
@hardmarker
if your work is anything like you points system then its sh*t and really unfunny
@wade I take it you’re not a copywriter as you can’t write a simple sentence without making a mistake. Nice work.
@wade I take it you’re not a copywriter as you can’t write a simple sentence without making a mistake. Nice work.
@wade it’s not its.