‘You Never Lamb Alone’ – Meat & Livestock launches new Lamb campaign via The Monkeys
Meat & Livestock Australia (MLA) is bringing Australians together this spring with a new campaign, ‘You Never Lamb Alone’, the first work for lamb by The Monkeys since winning that slice of the business from long-term incumbent BMF.
The TVC shows a mum who unknowingly collects a following of people on the way home from the butcher after buying a selection of lamb cuts for dinner.
“Spring is a time when Australians cast aside their winter clothes and venture back out into the sunshine. They love a get together and when lamb is on the menu, people appear out of the woodwork,” says Michael Edmonds, general manager global marketing at MLA.
Directed by The Glue Society (represented by Revolver), the commercial represents the first phase in an integrated campaign that unites Australians by reminding them that lamb is best when it’s shared.
Says The Monkeys ECD Scott Nowell: “You never lamb alone. That’s the rule.”
14 Comments
Oh dear, a high bar set and the Monkeys fell at the first hurdle.
lame.
awful. Is this even an idea. I saw it in an episode of THE GOODIES once and it was a lot funnier. hammy cutaways hoping for laughs too. fail.
It isn’t award winning stuff but maybe women largely buy the lamb in the house. And maybe Sam aggressively shouting at them about how un-Australian it is not to eat lamb didn’t really float her boat. This work certainly offers up a reason to buy lamb other than ‘being a true Aussie’, which lets face it, no one really gives a shit about except at a BBQs full of racists.
I’d expect to see this over the top “ham” performance in Singapore or Vietnam.
Just awful over the top performances.
http://vimeo.com/102601600
Given that Sam Kekovic ran for 10 years, I’m guessing it worked its socks off.
monkey do.
How does this keep on happening?
Like every time! It must be very frustrating for them.
This is rubbish…
Corny as fuck. Cringed a bit.
Well I quite liked it.
I actually like this. Script could’ve been better but directed really well.
good work lachie
I’m just a consumer but I really like this ad. It always makes me want to buy lamb.