Jalna extolls the virtues of pure yoghourt with some help from Elvis, Britney, Peter and Kevin
October 12 2010, 12:08 pm | | 36 Comments
Jalna has launched a national newspaper campaign extolling the virtues of pure yoghourt. The campaign explains the mystical power of yoghourt and its place in ancient and modern history.
VIEW THE CAMPAIGN PDF:
Client: Jalna
Agency: In Our time, Sydney
Creative: Grant Booker and Jeff Booth
Typography: Mark Langstone and Adam Addario
36 Comments
So, by inserting ANY SINGLE PRODUCT IN THE ENTIRE WORLD into this ad, it would still work.
Is that a good thing?
Wow. So the estate of Elvis Presley and Britney both agreed to promote Yalna for a tiny strip ad campaign? Not to mention two famous politicians….and they approved the copy where it talks of Elvis’s ‘fewer hits and more kilos’. Impressive. Ads not so much but getting all these famous faces on board is.
uhhh… maybe?
Woah! Long copy ads! Retro!
Book your tickets lads. Cannes!
Love it. These ads would humble the most gifted creative minds. Keep it up.
finally. some great work.
Why did you put their names in the headlines?
Did you think we wouldn’t recognise these famous people?
Great little campaign. Bit of fun for the reader. Will sell some tubs too I’d reckon. Well done to Booker&Booth 2.0.
Some people do take advertising seriously don’t they? Surely this is just a fun way of attracting attention to Jalna. To my mind, it’s a classic example of “entertain the customer and they might remember what you told them”. There’s enough dull advertising around these days. Hooray for a breath of fresh air.
See you in an hour. I’m off to buy a trolley full of Jalna! (might even try Strawberry flavour!)
The first job of any ad is to get noticed. And then be engaging. Bet these will be.
I refuse to believe these are real.
What a refreshing elight to see a campaign with a genuine strategy and creative idea – and beautifully written, nicely art directed.
The beer boys should take note – instead of trying to out-silly one another…
Oh, and for that goose who reckons you could put any product in this execution, you might, but you didn’t, and now you can’t, so its an irrelevant and puerile comment.
Yeah yeah, we all take advertising too seriously, but these just look so OLD AND BORING
the astro-turfing ratio on this post is high – Lynchie IP check please.
these are averrr age at best
Made me yoghourt my pants!
Made me laugh but I still love me Yalla
Did I just wake up in 1988?
yawn…
Booker,
Why’d you put the ‘Maybe’ in red?
Bit shouty innit?
About time someone did something funny. With Copy.
Similar has been done before, featuring Margaret Thatcher amongst others, I believe. Am I right? Am I right?
If you’re going to criticise someone by name, shouldn’t you have the guts to leave yours?
Oh dear, still stuck in the 80s.
Nice one Booker…you still have it.
When is the next gentleman’s lunch?
Delightful!
Love reading long copy. Silly little stories that draw the reader in… made me curious and drew my eye to the logo and the tagline… Nice work!
Thank you Mr Booker.
My god! …I haven’t seen this kind of advertising for a long time!!
…Isn’t this what they used to call a ‘campaign’???
People are talking about it…. good!
As if. These ads will be pulled after the first insertion. Wait for Sony to see their artist in these ads and crack the shits. Hope you sell enough product to cover the law suit.
love it! cheeky and fun – and a good shot of elvis. definitely the prettiest face of the four. and what hearty debate these ads are generating! good work.
where’s wally?
Yoghurt is for girls, man.
I never touched the stuff.
Not being a lawyer, enlighten me. You’re saying that as long as I insert the word ‘maybe’, I can use any damn celebrity I like and say whatever I like? Is this the advertising version of ‘allegedly?’. PS If I was going to do this, and potentially run the lawyer gauntlet, I’d make sure the ads were worth it first.
Perhaps, 6:10, that explains why the word ‘Maybe’ was picked out in red, much to the chagrin of 4:46 and the bristling but misguided indignation of Jeffrey B. My own reading of the heavy-handed use of the colour red was that it was done to make quite sure the idea stuck out, since it’s as thin as buggery and might be missed by all but those who share the mental agility of Einstein.