18 Feet and Rising, Sydney wins gold at New York Festivals Film and Television awards for MTV EXIT awareness music video with Simple Plan
Sydney agency 18 Feet & Rising has picked up a gold world medal at the 2013 New York Festivals Film and Television awards for its MTV EXIT music video featuring Canadian band Simple Plan. The video was released to highlight the issue of human trafficking and child exploitation.
Set to the track ‘This song saved my life’, the video tells an emotionally charged story of children trapped and forced to work in a textiles factory somewhere in Asia. All hope looks lost until a young child worker hatches a plan.
This year, the grand award was given to the Olympic opening ceremony coverage by NBC & BBC networks.
Credits for the music video are as follows:
Client: MTV EXIT Foundation
MTV EXIT Campaign Director: Matt Love
MTV EXIT Head of Creative & Content: Rebecca Mok
Agency: 18 Feet & Rising Sydney
Executive Creative Director: Dejan Rasic
Creative Team: Derrick Kim & Dejan Rasic
Music: Simple Plan
Production Company: Curious Film
Producer: Tara Riddell
Executive Producer: Peter Grasse
Director: Ash Bolland
DoP: Lachlan Milne
Editor: Peter Crombie
5 Comments
Ash has the touch!.
What a superb example of idea and craft working together.
Well done Derrick! Great spot.
Meh.
Feels a little forced to me