Droga5 New York founding partner and joint ECD Duncan Marshall joins Droga5 Australia as ECD

DROGA5_nobby & duncan.jpgEXCLUSIVE (WITH THE AUSTRALIAN): One of the world's most celebrated creative directors, Duncan Marshall is joining Droga5's Sydney office as executive creative director, where he will work alongside creative chairman David Nobay - effective 1 June.
 
As a founding partner and joint-executive creative director at Droga5 New York, Marshall has overseen many of Droga5's most acclaimed campaigns including Marc Ecko 'Still Free', UNICEF 'Tap Project' and 'Million' for the New York Department of Education, which won three Titanium Lions for three consecutive years at Cannes. He also helped create the multi-awarded 'The Great Schlep' for the Jewish Council for Education and Research. He's also won many other shiny things, including two extremely rare D&AD Black Pencils at Droga5 (for Million and The Great Schlep), and plenty of Yellows as well as Gold Lions while working as a key figure at Saatchi & Saatchi London and ECD of Publicis NY.
"Duncan is without doubt one of our industry's absolute best - not just as a thinker but as a person. Droga5 Sydney are damn lucky to get him. Saying that, Duncan is damn lucky to get a job this good, in an agency so strong and filled with such opportunity," says David Droga, founder and creative chairman at Droga5 in New York.

Marshall first met Droga at Saatchi & Saatchi London when Droga stepped in as ECD in 2002. That year the agency was named Agency of the Year at Cannes. When Droga became worldwide chief creative officer of the Publicis Network in 2003, Marshall moved to New York as ECD of Publicis New York. That first year saw the agency become New York's most awarded agency at Cannes.

Now, after spending seven years in New York, four of those at Droga5, Marshall's turning his attention to the Sydney office, freeing Nobay up to concentrate on the chairman's role.

"We've never really seen it as a different office, we like to see it as one company with two locations and we may grow beyond that, we like to think so," Marshall told CB. "Nobby's been doing an incredible job doing both the creative and the chairman's job but we are now at a size where we need different people for different tasks. We felt I knew what made Droga 5 great and we were successful in New York so we thought it was a natural fit for me to come and look after the place here.
 
Picture 1077.pngPicture 1078.pngPicture 1079.png"I'm coming here to continue growing the Droga5 business model with Nobby and the Sydney partners in a market that's full of energy and optimism. Droga5 has always been a global company even when we just had the New York office, because we've always had clients from all over the world. I feel I'm continuing to be part of the greater Droga5 company, just in a more beautiful part of the world. With better coffee," says Marshall, pictured above left with David Nobay, creative chairman at D5 Sydney.
 
Droga5's Sydney office has grown from three founding partners to 45 staff in just over two years thanks to significant new business growth over the past 12 months.
 
"I took on launching Droga5 here because I craved a change from what I was doing, so the idea of bringing in an ECD was always the plan. We just haven't been big enough up to now to warrant the kind of investment that securing someone as senior as Duncan takes. He's a good mate, a fellow Partner in the NY agency and the only choice for the job," says Nobay.
 
Marshall joins after several big wins at Droga5 Sydney, which won CREATIVE magazine's Advertising Hotshop of the Year Award in April, and B&T's Agency of the Year and Best Ad of the Year last November. In March 2010, Nobay was one of only three Australians to make Creativity's list of '50 most influential and inspiring people of 2009' alongside David Droga.
 
"What Nobby, Sudeep, Marianne and the team have achieved in such a short timeframe is amazing. And the only thing that eclipses my jealousy is my pride. But really, I never think about our agency being in New York or Sydney. I always think of us as just one place with two mailing addresses," says Droga.

Marshall spent six weeks in the Droga5 Sydney office in October last year working with the agency's clients, mainly on Telstra, setting up some of the things they are going to be doing over the next year.

As well as being attracted to the lifestyle Sydney offers with surf and good coffee, he said some of the best creative in the world is coming from Australia, something that stood out while he was judging at the Clio Awards this month.

"Beyond just advertising - arts and film and music and all these other cultural things - it seems such a booming time over here, the economy is great, we are on the right side of the world," says Marshall. "It just seems like if there was ever the perfect time to get into Australia and learn about the Australian market, and grow with that market, it was now.  There's no other company I would consider working for. I'm obviously a partner in Droga5, but I love the way the whole company is set-up, the way people work, how collaborative it is, and I love how creativity goes to the core of everything we do."

14 Comments

Edward said:

Deeply impressive credentials indeed, and a fine asset to any advertising industry.

Hopefully he won't be too disheartened by the quality of people we have client side.

Anonymous said:

This is a cue for many of his talented friends from London to fly to Australia and take our jobs, houses, women etc.

Anonymous said:

Great move. What a talent. I am an Australian and I do not agree at all with the above comment. How ignorant and rude. I for one am glad to have such a talent in our ranks. I admired Duncan's work when I was employed in the UK. Yes, Australian creatives do work in the UK too.

Anonymous said:

Don't be bitter, this is advertising.

Anonymous said:

Well if they're lot more talented than you, 8.48, then why wouldn't he? Or should he hire only Australians?

Anonymous said:

Holy shit. Droga 5 is going to smash it. Even more than it already is.

Anonymous said:

Edward those people on the client side provide your income you stupid shit. Have you lost your marbles?

Anonymous said:

2 bagels and a side of bacon thanks.

Anonymous said:

8:48
Step up mate.
This is a global market

Anonymous said:

Duncan looks like a good bloke who'd really enjoy watching a game of Rugby League. Welcome.

steven said:

not only obviously an amazing talent but a top down-to-earth bloke as well. welcome!

Grant said:

Great to hear we'll have Duncan on Aussie shores. Top bloke, responsible for some brilliant work, not just out of D5 in NY, but great work out of his time in UK as well.
AND he loves Aussies, so hopefully won't be importing too many os creatives.
Look forward to seeing you in Sydney Duncan.
Lynchy will you be having a Legendary welcome for him?

Anonymous said:

Welcome to the Southern Hemisphere Duncan.

Lynchy, last week one of the most powerful ads broke; the Nike ad featuring the voiceover of Tiger Woods' father.

Your blog has nothing on it. C'mon. I was hoping to get peoples thoughts on it.

Anonymous said:

8.48.
Too late. He's already taken one of our women.

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