After only six months DDB Sydney CD Richard Morgan resigns to take ECD role at 303Lowe

Richard Morgan1.jpgCB Exclusive - After only six months in the job, DDB Sydney creative director Richard Morgan has resigned to take the national executive creative director role at 303Lowe, effective February.

Morgan will take over the role left vacant after the departure of Simon Langley - ironically Morgan's former partner at BMF - in November last year.

"We are thrilled to have Richard join us. He is an accomplished creative director with the rare experience of having been a CD of both a digital and mainstream agency. His work is outstanding," said Nick Cleaver, CEO 303Lowe.

Morgan is a multi-award winning copywriter, recognized for work across brands such as Lion Nathan's XXXX Gold, Toohey's Extra Dry, Goodman Fielder, Heineken, Dairy Farmers, Bonds and McDonald's recent Australia Day 'Macca's' re-brand out of DDB Sydney.
"I see this as the most exciting creative opportunity in the business," said Morgan. "303Lowe is building a tremendous reputation for producing effective, award winning work, as its recent Effie and D&AD performances show. They have successfully built a business model that combines local ownership with international agency partnership. There aren't many opportunities in this market like that. For me it's the best of both worlds."

Morgan will be part of the Lowe international creative counsel, joining ten other ECD's from the Lowe world in managing the creative output of the network.

"This appointment represents a significant milestone in our development as a business," said Cleaver. "We have grown significantly and accomplished many exciting things over a short period of time but feel the next phase of our development is about demonstrating how interactivity can work for brands at a more populist level and engage with more people."

"303Lowe has a focus on building interactivity and integration into every part of their client's businesses. With the base of blue chip clients the agency has and the talent it possesses, I see my job as continuing to grow its creative profile and taking the agency to the next level. It's an exciting way to kick off the new year," said Morgan.

Morgan's previous roles include being creative director at Holler, a seven year stint at BMF and three years at AMV London.

He has also won multiple industry awards including Gold, Silver and Bronze at Cannes, Silver at D&AD, Gold at the One Show, British Television Awards, Caples, ECHO, London International, Silvers at Clio, six silvers and 12 bronze at AWARD. 
Morgan has also lectured Communications Council AdSchool, was on the 2012 Digital AWARD judging panel and lectured last year's AWARD School.

DDB Sydney ECD Dylan Harrison told CB: "We'll miss Rich around the creative department, even though he's barely unpacked his bags. I understand he can't resist the allure of the ECD role, it's what he's always wanted and has been working towards for years. I wish him all the best and thank him for all the great work with Cam Hoelter on McDonald's recently.

"Between the Australia Day Maccas signage change and the launch of the Track My Maccas app, two global firsts for McDonalds, we've never been busier and I'm really proud of what we're achieving. With Rich departing we have the opportunity to  add even more world class talent to the McDonald's team at DDB Sydney."


Alex B said:

Nice one Reggie, well done mate.

Old CD Guy said:

Morgan Free-man! Kill it over there mate :)

Bails said:

On ya Reggie, Good luck pal

RedGreg said:

Well done Mr Morgan.

Dale said:

Nice one Reggie.

go on son said:

Too nice and too talented for DDBollocks

Strange days indeed said:

Well this is a turn-up for the books. This would be funny if it wasn't true.

Carbone said:

Onya Reggie.

Fly on the wall said:

Oh the sweet irony.

Hawko said:

Nice one dawg

The real Old CD Guy said:

Who is this doppleganger who presumes to comment under my nom de plume?

Something Smells said:

Anyone who quits after 6 months has been tunnelling out since day one.

Justin H said:

Well done Rich, congrats mate.


Grammar Grandpa said:

Note to any Old CD Guys, real or not.
If you deploy HTML tags, it's possible to display non-English words or phrases, such as nom de plume, in italics.

the german said:

much better coffee and muffins in the rocks, anyway.
congrats, richo.

Gav said:

Congrats Rich. Now that we're both in the Rocks, let's catch-up for a beer.

Old CD Guy said:

Take me through the steps, GG.

Todd O said:

Well done. Congratulations.

Grammar Grandpa said:

Certainly OCDG, glad to be of service to either/all of the Old CD Guys out there.

It's a matter of using those angular open and close brackets which are located on on the same keys as the comma and full stop. (Unfortunately, I can't show them here, because they won't reproduce.)

If one wants a non-English word such as currywurst to appear in italics, it's a matter of putting "i" before the word and "/i" after the word, replacing the inverted commas used here with the open and close angular brackets.

Now, this could be opening a can of worms on the CB blog, but it's also possible to emphasise words in bold, using a "b" instead of an "i" as in the previous example.

So, just because we may be cultivating a grey hair or two on our bonces, OCDG, there's no reason why we can't enjoy a little bit of new-fangled HTML FUN.

HTML Cynic said:

It never worked when I tried it before. I assumed Lynchy had disabled the functionality Could be open up a whole new ball game on here. Image if you could write


How much more fun would it be to post?

Ex DDB said:

Organic lamb to the slaughter.

The actual Old CD Guy said:

"an accomplished creative director with the rare experience of having been a CD of both a digital and mainstream agency". Sorry, but 12 months in a digital shop and 6 months on McDonald's...? In my day you needed to have done a bit more than that to be an accomplished CD.

Grammar Grandpa said:

@HTML Cynic

I did try to get some colour happening, but that specific functionality seems to have been disabled.

In the meantime, Actual Old CD Guy hasn't got a handle on HTML yet. He could have said " be an accomplished CD."

HTML Cynic said:

Excellent work GG,

Adds a whole new dimension. As in:

"I see this as the most exciting creative opportunity in the business," said Morgan.

Todd O said:

Well done. Congratulations.

GOD said:


Hire the next old - but truly creative person- you interview and I promise heaps of Cannes gold.


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