Gary McCreadie set to replace Richard Morgan as executive creative director at 303 MullenLowe

Gary-McCreadie-2018.jpgRichardMorgan-new-web.jpgCB Exclusive - While not confirmed by the agency, Campaign Brief believes that Gary McCreadie (left), who parted from Ugly last week, is set to take over from Richard Morgan as executive creative director of 303 MullenLowe, Sydney.

McCreadie's appointment has not been confirmed by the agency, only that a new ECD will be announced later this month.

Morgan (above right), has been in the ECD role since February 2013. Says Morgan: "I'm immensely proud of my role in building 303 MullenLowe into a credentialed national agency of over 120 people - and having raised its creative profile. It's been an amazing journey and I've loved every minute, but equally it feels like the right time to embark on my next challenge. There are some key projects in the pipeline that I will continue to consult on and finish up."
Under his leadership, 303 MullenLowe has significantly expanded its creative department and client portfolio, which now includes Audi, TK Maxx, Budget Direct, Unilever and Harley Davidson, among many others.

"I've enjoyed being part of a team that has built a truly integrated agency offering and being able to demonstrate how our creativity and effectiveness is enhanced by having media thinking, data analytics and technologists all in house. It all adds to delivering an unfair share of attention across diverse platforms."  

Before 303 MullenLowe, Morgan's previous roles included being creative director at Holler, a seven year stint at BMF and three years at AMV London. 

He has also won multiple industry awards including Gold, Silver and Bronze at Cannes, Silver at D&AD, Gold at the One Show, British Television Awards, Caples, ECHO, London International, Silvers at Clio, six silvers and 12 bronze at AWARD. 

Says Nick Cleaver, CEO of 303 MullenLowe Australia: "Sadly Richard has made a decision to move on. He's made a fantastic contribution to the growth of our agency over the last five years and he's been an invaluable member of our leadership team. As sad as we are to see him go, we're excited to see what he does next - he's a true talent and a passionate leader, and we wish him all the very best in his next endeavours."

Adds Jon McKie, chief strategy officer: "Rich's contribution to the evolution of 303 has been immense, but on top of shaping a strong and diverse creative department, he also happens to be one of the nicest blokes in advertising - he'll be dearly missed when he leaves."

McCreadie arrived in Sydney in September 2014 to join Whybin\TBWA, direct from BBH London, where he was joint global creative director on Axe/Lynx, the agency's largest and most creatively awarded account.   

Together with creative partner at the time Wesley Hawes (now at Marcel, Sydney) McCreadie was responsible for some of the most celebrated campaigns from BBH London in recent years, including the Gold Cannes Lion awarded 'Apollo' integrated campaign; the 'Monday/Wednesday' work; and the 'Soulmates' film, all for Axe/Lynx. Additionally, the pair produced the 'We Own the Weekend' campaign for the Guardian, the awarded 'Aarrrgghhh' spots for Tango, and the Barclaycard 'Waterslide' film.

16 Comments

A bit said:

of spin!!!!!!!!!!!!!!!!!!!

. said:

Let's hope Gaz can keep up that amazing Captain Risky work!

Chop, chop said:

I'm sure he'll be glad to move on to pastures new, good luck Richard.

. said:

Good innings Rich. Good luck on whatever's next.

VW said:

Watch out for those clients there Gary, before you know it your done.

Anonymous said:

Well done Reggie, good innings old boy.

LJ said:

Onya Gaz. One of the best.

ScenesByDean said:

Good luck in your next thing Rich. Thanks for the support as well when I was started out on my own thing. Catch up soon.

Next said:

A true gentleman and a damn good writer, onward Rich.

Tim said:

Good luck Richo.

Ex 303 said:

The Cleaver strikes again.

Greidy said:

All the best Richard.

They've been lucky to have had you.

Dale said:

All the best Mystery on your next move. Where will you go?

DK said:

Superb effort Richo.

Good luck in your next gig.

Taz said:

Hope he lasts longer here.

Head held high said:

You’ve done big things at 303... go adventure...go do bigger things...

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