BWM creative director Rocky Ranallo retires from industry after a brilliant career spanning 37 years
BWM’s creative director Rocky Ranallo has announced his retirement from advertising after a career spanning 37 years.
Ranallo has worked for BWM for the past 5 and half years, currently working as part of a strong team of creatives under the helm of executive creative director Rob Belgiovane.
The announcement comes after the agency recently bolstered its creative team with the hiring of Murray White, executive creative director for the Melbourne team.
Paul Williams, CEO of BWM, said that the agency had known Ranallo was looking to ease into retirement and supports his move, despite being sorely missed by the many clients and colleagues who respect his contribution.
Says Williams: “We’re grateful for the many years of service he has given us. He has been an important part of the BWM family and we wish him all the best in his retirement.”
Belgiovane has worked closely with Rocky during his time with the agency.
Says Belgiovane: “Rocky is not only a remarkable creative but an incredible teacher. He has nurtured our growing team of creative talent, imparting his knowledge gained during many years of experience in advertising.”
Ranallo says he is looking forward to a quieter lifestyle and having more time for family, and consulting two or three days a week.
Says Ranallo: “I’m not dead yet. I will be consulting with BWM on a couple of clients in the coming months and don’t be surprised if I pop up on your doorstep when my calculations for retirement go terribly wrong.
“I’m confident that the talented team I leave behind at BWM will continue to do great work for which BWM is known for. It never ceases to amaze me how much real Australians talk about our campaigns.”
Over the past years, highlights for Ranallo include the many awards won for the Selleys campaign that he worked on with Belgiovane and having his ‘Tom Cruise’ lamb ad voted in the top 50 Australian ads of all time.
Ranallo began his career as an art director at Connaghan & May in 1976 and eventually went on to two decades of great advertising at The Campaign Palace, Sydney.
38 Comments
Flash in the pan.
All the best Rocky.
You don’t get any better than Rocky. It was always a pleasure working with you mate.
Bloody legend!
That’s actually two words.
You’re a legend mate! Pleasure to have worked with you.
Get back to work
Quickest way to the box is to retire early.
But im sure u have a plan B.
Besides only the ones with grey hair retire good luck
Farewell mate, shame about Rob squeezing his name and ‘growing agency’ shite throughout your release. You’ll be missed.
bloody top bloke, will me missed
Congrats mate!
All the best.
How long has it been? 1000 Congrats Rock. Legend. Nice one x
The Aussie Youth will go bust. You can still go to Reggios. Now get back to work.
All the best, Rocky. Go the Doggies!
Thanks for everything Rocky. The lunches, the laughs and the “you could do that” instead of saying “that’s shit”. A true gentleman always x
Rocky you’re a top bloke and I know anyone who was lucky enough to work with you
is a lot better for it.
Rocky, well done, you’re a star. You deserve a beer.
Never heard of him
It’s been a pleasure Rok. See ya soon.
All the best Rocky. Cheers mate.
Hey Rocky all the best. Grab a keg.
Good luck with the new career as an editor. The new suite looks great. All the best mate.
Good luck with the new career as an editor. The new suite looks great. All the best mate.
What a Rock Star you truly are Mr Ranallo. You will be missed.
I might retire too now, I only hung on the business to outlast that miserable Ranallo bastard!
Hey Rocky,
There’s always research groups………!!!
Lov ya Suz!
Simply the best… x
Missed my chance! Enjoy the rest of your life, Mate.
Rocky you’re the best, have fun ‘consulting’ …
Finally you’ll have time to fix that swing.
Shall i do you a card?
Congratulations Rocky, lucky to have worked alongside you, thanks for making it fun!
Steve still thinks it was me that put the Listerine on his desk
Pigs heads are good.
Jealous.
I’ve been working in advertising for 6 years and already can’t wait to retire.
I think 1 advertising creative year is equal to 5 regular working years.
Rock you put the age in agency. all the best mate. a pleasure working with you (when we actually worked that is)
Great man.
Ahhh, Rocky – the only bloke who ever called me a Pommy bastard and got away with it :-)) Good luck, mate – enjoy the rest – see you soon.
A comment for every year.