hipages choir delivers resounding performance in newly launched TV campaign via VCCP, Sydney
hipages, Australia’s go-to app and website for finding and hiring trusted tradies, has today announced the release of a new creative campaign by VCCP Sydney.
The ‘Tradie Choir’ is a celebration of what makes Australian tradies unique and diverse. The TVC, set to debut this Sunday, 23 October, features a host of tradies singing a tune that offers home improvement solutions to Australians.
The light-hearted scenes display a clear need for qualified tradie help around the home. From plumbing to electrical problems, landscaping to renovating and tiling to plastering, the hipages Tradie Choir displays the breadth of challenges that Australian tradies solve everyday.
Says Tracy Richardson, CMO, hipages: “At the heart of our new brand campaign is the celebration of Australian tradies. Tradies are central to everything we do and so it was natural to place them at the centre of our communications. It’s a salute to their everyday great work.
“The creative idea behind the TV ad is to take viewers on a journey of diversity and scale. Diversity from the breadth of problems Australians face when renovating their homes, right through to the diversity of expertise, gender and age of our brilliant tradies.”
Known for its creative work on Fitness First, ING and Ancestry, VCCP Sydney won the account for hipages’ creative in July earlier this year.
David Kennedy-Cosgrove, managing partner, VCCP Sydney, wanted to highlight the unique personalities of hipages tradies.
Says Kennedy-Cosgrove: “From their legendary humour, to their diversity, and their can-do attitude, hipages is saluting the great Australian tradie. We’re pleased to be working with such a dynamic team to help introduce hipages to wider Australia.”
The TVC will premier on Sunday the 23rd of October on Foxtel.
hipages
CEO: David Vitek
CMO: Tracy Richardson
Marketing Consultant: Paulie Savant
Marketing Coordinator: James Wilkinson
Creative Agency: VCCP
Executive Creative Director: Gary Dawson
Managing Partner: David Kennedy-Cosgrove
Servicing Head: Kim Ellis
Agency Producer: Wendy Gillies
Director: Adam Gunser
Exec Producer: Declan Cahill
Production Company: Exit Films
Editors: Sam Brunette
Post Production: Alt VFX
Sound: Song Zu
17 Comments
No wonderSydney has dropped to #13 in Cannes rankings
wait didn’t their last ad for another brand feature people singing on the front lawn of a suburban home? its the 80’s again
Glad they showed the 30 and 15 cutdown. Always like to see those.
That said, are there subtitles on this? Can’t understand a thing they’re singing.
fun.
Lots of spirit, nicely shot.
So overwhelmingly dull.
Poorly composited, undecipherable lyrics, and the idea, well, having one might have been nice.
I like it. Made me smile.
Recycle, Recycle, Recycle script
Reckon everyday Aussies in need of a tradie will love it. Don’t get the recycling comment. Wasn’t their last piece a fitness experiment? Anyway, happy weekend!
That is embarrassing. So poorly written, so poorly directed and a song that is both dull and unintelligible. Guess these blokes will be looking at their screens for a long time wondering if their phones are on the blink.
This looks like the singing mitre 10 ads from the 80’s. Almost as bad as purple bricks.
http://www.campaignbrief.com/2016/08/vccp-sydney-launches-purplebri.html
I wouldn’t usually comment on here, but I felt inclined after watching the 60. Why did I press play on the 60, and not the 15? Why did I even press play in the first place? This TVC is poor. The performances are rotten. Actors hardly moving their mouths to the song, the ones that do, not in time. It’s an embarrassing TVC, that highlights how embarrassing the industry is in this country. We can do good work, but when crap like this is the majority, we are left way behind.
….but not in a good way.
The direction is dire…the look and feel is no better than a overfunded year 12 student film
If you don’t have the $$$ to make a tvc properly, tell the client…and do a print campaign.
It sounds like it was written by 20 different people. Very confused.
Reckon everyday Aussie in need of a tradie will have no fucking idea what this is about.
I think its fun, and will work its arse off for them
Could you kindly email me a link to when the children version is up and running. My little one was featured.
antohis@outlook.com
Many thanks.
Sorin