Saatchi’s Sydney takes Carnival Cruise Lines off Arnold Furnace following competitive pitch
The largest cruise line in the world, Carnival Cruise Lines, has chosen Saatchi & Saatchi Sydney as its local creative partner after a competitive pitch, including incumbent Arnold Furnace, which won the business in May last year.
The move to Saatchi & Saatchi Sydney comes as Carnival Cruise Lines prepares to launch its first ship into the Australian market.
The Carnival Spirit, due to launch in October, is the first time the company has based a ship year-round outside of the United States.
Says Michael Rebelo, CEO Saatchi & Saatchi: “We have three criteria when we look for new clients to work with, fun, fame and future. Carnival Cruise Lines ticks all three in spades. The team can’t wait to get stuck in and make Carnival famous in Australia.”
“This really builds momentum for Saatchi and Saatchi and we look forward to doing great work with the team at Carnival,” says Damon Stapleton, ECD Saatchi & Saatchi.
Says Jennifer Vandekreeke, director of Carnival Cruise Lines in Australia: “The local touch is exactly what Carnival was looking for when they put the account out to pitch in March. We chose Saatchi & Saatchi because they are a world-class agency that is as passionate as we are about bringing the Carnival experience to life. We’re confident that together we will develop fun, unexpected work that drives Australians to rethink their concept of a cruise.”
In recent years, cruising has experienced exponential growth in Australia with more than 620,000 Australians setting sail on the high seas in 2011. The dynamic growth resulted in a record 34 per cent increase in Australian cruise passengers in 2011 compared to 2010.
Gone too are the days that cruise passengers were restricted to over-tanned retirees. Cruises now attract passengers of all ages due to the variety of destinations offered and activities and facilities onboard modern ships. It is estimated that one million Australians will take a cruise holiday by 2020.
21 Comments
Well done all you Saatchis.
great news saatchis
Time for BMF to step it up on P&O
Saatchi’s is on a roll.
wow, I’m really feeling the energy. So many passionate comments. Wait till you get the brief, and all the retail shite that goes with it.
Yeah, the famous P&O v Carnival Cruise ad battle. Can’t wait for those titans of iconic creative to go at it again.
I hope they can keep each other off the rocks.
Boat Shoes, spoken like true shoveler of nothing but retail shit.
Only one problem. How do they intend to ignore the spate of recent cruise ship disasters which have brought the cruise-line industry into disrepute, and in particular the massive negative publicity in relation to the sinking of the Costa Concordia with the loss of around 17 people?
I love a good marketing challenge, but…
Well done to all involved. A win’s a win!
well done Mike
Captain Torres – There are car crashes all the time, you don’t see Holden crashing with them. Aeroplanes kill hundreds of people when they go down and you don’t see the whole airline industry following them…
Congrats Saatchi’s! Well deserved I’m sure.
Big W, Carnival…is this a retail shop now?
Go you good thing Wolf.
Good win.
How is a cruise ship retail? Dick head.
That is a titanic win
Well done SAATCHI creatives – clear sailing
Go you good thing Wolf.
Good win.
Show me one good brand ad a cruise ship has EVER done in Oz. Dick head.
A wins a win I guess but I do question the business S&S are chasing.
BigW! and now this?
Seems like they are desperate to make some noise and clock up some wins. Lets wait and see what the creative looks like. Look forward to the next Big W stuff.
For now, congrats.
Foe, would love to know what you’ve been winning? Given you sound like the new business / PR specialist and all that… Do tell expert, we’re all waiting to hear…