St. George’s Bank inspires Aussies to look for their dream home in new tvc via Saatchi’s Sydney
St.George Bank is today unveiling stage two of its exciting new brand campaign, Start Something.
Following its highly anticipated brand relaunch last Sunday which encourages Australians to unleash their little dragon, the bank will today speak directly to Australians wanting to start buying, start bidding or start hunting for their new home.
The new TVC, which will go live Wednesday 8th May, features the Bank’s new ‘little dragon’ who continues to encourage Australians to start something and make their dream of home ownership a reality.
The new TVC also promotes St.George’s new 5% deposit home loan for new customers.
Says Martine Jager, general manager strategy, marketing & customer experience: “The new home loan advertisements are the next stage in the evolution of our Start Something campaign.
“We are reminding them that we want to help even more customers make a start and become a home owner. We’re want to help people stop renting and start buying – if that’s what they want. Start bidding, start building or renovating – whatever it may be, we’re here to help Australians get started. Low deposit requirements and low interest rates mean that homeownership has never been more within reach’.”
Watch out for the next instalment.
15 Comments
The strategy is fine but please no kid presenters – I’M BEGGIN’ YOU – NO KIDS!
I like this campaign. Yeah, it might not be to everyone’s taste, but it works well. She’s good too.
Love it… She grabs your attention. Much better than pretentious adults.
It’s great
The HIDDEN ROOMS reference is a little creepy.
schmulzy crap! lets get financial advice from kids…
I’m over this campaign already.
Please, please, please no more.
vomit
It’s a boy?
Hardly the ground breaking work they keep promising us they’re going to make.
reminds me of Kid President.
i don’t understand why anyone would post this work up.
The man on the street loves this and that’s what counts.
I just reverse-vomited in my pants.